Share of Canadians giving to charity hits 20‐year low

• Date: 01 February 2020
• Published date: 01 February 2020
• DOI: http://doi.org/10.1002/nba.30720

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12

Share of Canadians giving

to charity hits 20-year low

The amount Canadians donate to charity—

as measured by the percentage of their income

claimed on their taxes—has sunk to a 20-year low,

according to a new study by the Fraser Institute, a

Canadian think tank.

The study found that just 19.9% of Canadian tax

 lers claimed charitable donations on their tax re-

turn in 2017, the most recent year for which data is

available. In addition, the total amount donated by

Canadians—just 0.54% of income—is the lowest

amount since at least 2000, the researchers found,

dropping from a high of 0.78% in 2006.

By comparison, Americans are far more gener-

ous, the report said. For example:

• About a quarter of Americans who  led tax re-

turns in 2017 claimed a charitable giving deduction.

• American tax  lers donated 1.52% of their

income to charity in 2017, about three times that

of their Canadian counterparts.

• The average dollar amount claimed by Ameri-

can tax  lers was $6,751 in U.S. dollars, compared

to $1,800 CAD in Canada.

When broken down by Canadian provinces,

Manitoba led the way, with 23.4% of tax  lers

donating to charity.

For more information, the study can be read in

full at https://bit.ly/2QmcPpX. ■

introductions are much more likely to be successful.

• Engage each wealthy donor on an individual level.

To broaden and deepen the relationship, the report

says, nonprofits should look to discuss the “big

picture” of what the donor is hoping to accomplish

philanthropically, what issues motivate them and

how they visualize their engagement. This could

be especially fruitful as a follow-up discussion after

donors have made their  rst small donation to the

organization. “Take the time to discuss all angles and

keep up to date with their professional and personal

lives,” the report said.

For more information, the report can be accessed at

https://www.wealthx.com. ■

WEALTHY (continued from page 7)

GIVING (continued from page 6)

if the organization did not make it easy to give via

computer or mobile devices.

Preliminary  gures reported by the GivingTuesday

Data Collaborative show that Giving Tuesday 2019

saw a major uptick in online giving—rising from $400

million in 2018 to $511 million in 2019—while total

online and of ine giving was estimated at $1.97 bil-

lion. Those  gures are based on a newly developed

data analysis model. Complete statistics based on

hard numbers will be reported in the months to come,

but it’s looking good for nonpro ts thus far.

To download the full Why America Gives 2019

report, visit https://bit.ly/35ZdoLL. ■