Institution: State Bank of Countryside (SBC), Countryside, Ill.
These two programs: SBC Kids Club and SBC Family Savers Program were created by the bank to teach children age 12 and under the basics of saving and managing their money in a fun way, as well as encourage their parents to open a checking account with the bank.
The family savings program offers enhanced benefits to SBC Kids Club members whose parents have a checking account with the bank.
The marketing materials included a brochure with a maze game for kids to complete and then receive a prize. Each child receives a stuffed monkey, a membership card, and a SBC Kids Club newsletter that gets mailed out twice a year.
A Web site was also created for the Kids Club...