Kids Club/Family Savers Program [category: customer acquisition and retention].

PositionABA FINANCIAL MARKETING AWARDS: Marketers Choice: Asset Size: $500 Million to $1 Billion - Brief article


Institution: State Bank of Countryside (SBC), Countryside, Ill.

These two programs: SBC Kids Club and SBC Family Savers Program were created by the bank to teach children age 12 and under the basics of saving and managing their money in a fun way, as well as encourage their parents to open a checking account with the bank.

The family savings program offers enhanced benefits to SBC Kids Club members whose parents have a checking account with the bank.

The marketing materials included a brochure with a maze game for kids to complete and then receive a prize. Each child receives a stuffed monkey, a membership card, and a SBC Kids Club newsletter that gets mailed out twice a year.

A Web site was also created for the Kids Club...

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