Responsibilities, strategies shifting in corporate giving offices

• Date: 01 February 2018
• DOI: http://doi.org/10.1002/nba.30408
• Published date: 01 February 2018

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Young people increasingly

involved in philanthropy

Young people around the world are increasingly

getting involved with charitable organizations and

helping to direct grant funding to groups and

causes they care about—ranging from the environ-

ment to the arts to mental health to sexual safety.

According to data from YouthGiving.org, young

people are learning grant-making skills and mak-

ing funding decisions that impact real issues in

their communities through programs organized by

foundations, nonprots, schools and local govern-

ments. Their efforts are adding up, YouthGiving.org

says—since 2001, they have made over $19 million

in grants ranging in size from $100 to $50,000.

Funds for distribution come from endowments,

foundation budgets or grants, or direct fundraising

by the youth themselves. Most of the programs

feature a high level of engagement, where youth

identify community needs; solicit, research and

debate proposals; and ultimately determine fund-

ing allocations, the research shows.

YouthGiving.org was developed by the Founda-

tion Center to measure the breadth of the youth

giving movement. After robust data-collection

efforts, there are now 855 known programs in

34 countries, using a variety of models to shift

nancial decision-making power to youth, the

data show.

For more information, visit http://youthgiving.

org. ■

Responsibilities, strategies shifting in corporate

giving ofces

But as the eld of corporate philanthropy has grown in

breadth and sophistication, the tasks associated with

it have been divvied up, with specialists from a variety

of elds now involved in CSR program execution.

Today, the different components of corporate

giving and community investment—be it in-kind

Nonprots looking to launch cause marketing

campaigns, garner employee volunteer support or

land corporate sponsorships for their events need to

do their research and better understand the changes

going on inside corporate giving ofces, according to

corporate philanthropy experts.

Data collected by the Association of Corporate

Contributions Professionals for its 2017 Benchmark-

ing Report show that a fair amount of companies par-

ticipate in cause marketing and event sponsorships.

But while many charities might assume a company’s

corporate social responsibility department or chari-

table foundation would be where to inquire about

such things, they will have better luck working with

the marketing department instead.

“It’s not really well-understood among the non-

prot sector,” said Maryann Fiala, communications

and marketing director at the ACCP.

It wasn’t that long ago that most—if not all—of a

company’s charity was handled by one department.

Vol. 341 February 2018

Also in this issue

Conferences and events: The Corps Network National

Conference; Stanford Social Innovation Review’s Data

on Purpose conference; DMA Nonprot Federation’s

Washington Nonprot Conference ...............................4

Fundraising: Facebook expands tools to leverage

products, user base for social good ................................5

Nonprot Research: Global donor survey spotlights key

trends by region ............................................................ 6

Industry news: Membership associations lagging in tech

adoption ....................................................................... 7

Proposed postal rate structure could lead to big jump in

nonprot mailing costs ................................................. 7

Resources: Charityhowto.com webinar focuses on

The Awesome Ask; Foundation Center offers tips on

nonprot/corporate partnerships; Webinar looks at

showing impact for arts organizations...........................9

Employment Law: Legal cases that impact nonprots .10

News: Briefs from around the sector ........................... 12

(See PHILANTHROPY on page 2)