Responses to mass shooting events

AuthorTatyanna Begay,Anthony Stefanidis,Andrew Crooks,Arie Croitoru,Ashley Lee,Jacek Radzikowski,Alex Bettios,Ron Mahabir,Ross Schuchard,Sara Kien
Date01 February 2020
DOIhttp://doi.org/10.1111/1745-9133.12486
Published date01 February 2020
DOI: 10.1111/1745-9133.12486
SPECIAL ISSUE ARTICLE
COUNTERING MASS VIOLENCE IN THE UNITED STATES
Responses to mass shooting events
The interplay between the media and the public
Arie Croitoru1Sara Kien2Ron Mahabir1
Jacek Radzikowski1Andrew Crooks1Ross Schuchard1
Tatyanna Begay3Ashley Lee3Alex Bettios4Anthony Stefanidis1
1George Mason University
2Northern Arizona University
3Dine College
4Langley High School
Correspondence
Arie Croitoru, Georgraphy and Geoinforma-
tionScience, George Mason University, 2204
Exploratory Hall, Fairfax,VA 22030.
Email:acroitor@gmu.edu
Research Summary: Public mass shootings tend to
capture the public’s attention and receive substantial cov-
erage in both traditional media and online social networks
(OSNs) and have become a salient topic in them. Moti-
vated by this, the overarching objective of this paper is to
advance our understanding of how the public responds to
mass shooting events in such media outlets. Specifically,
it aims to examine whether distinct information seeking
patterns emerge over time and space, and whether asso-
ciations between public mass shooting events emerge in
online activities and discourse. Towards this objective, we
study a sequence of five public mass shooting events that
have occurred in the United States between October 2017
and May 2018 across three major dimensions: the public’s
online information seeking activities, the media coverage,
and the discourse that emerges in a prominent OSN. To
capture these dimensions, respectively, data was collected
and analyzed from Google Trends, LexisNexis, Wikipedia
Page views, and Twitter. The results of our analysis sug-
gest that distinct temporal patterns emerge in the public’s
information seeking activities across different platforms,
Criminology & Public Policy. 2020;19:335–360. wileyonlinelibrary.com/journal/capp © 2020 American Society of Criminology 335
336 CROITORUET AL.
and that associations between an event and its preceding
events emerge both in the media coverage and in OSNs.
Policy Implication: Studying the evolution of discourse
in OSNs provides a valuable lens to observe how soci-
ety’s views on public mass shooting events are formed
and evolved over time and space. The ability to analyze
such data allows tapping into the dynamics of reshaping
and reframing public mass shooting events in the public
sphere and enable it to be closely studied and modeled. A
deeper understanding of this process, along with the emerg-
ing associations drawn between such events, can then pro-
vide policy and decision-makers with opportunities to bet-
ter design policies and communicate the significance of
their goals and objectives to the public.
Public mass shootings in general, and school shootings in particular, have a long history in the United
States. The earliest recording of a school shooting event dates back to 1764, but most school shooting
events were recorded from 1840 to present day (Paradice, 2017). Although not a formally defined
government statistic in the United States, many researchers have generally considered public mass
shooting as “a multiple homicide incident in which four or more victims are murdered with firearms,
within one event, in at least one or more public locations, such as, a workplace, school, restaurant,
house of worship, neighborhood, or other public setting” (Krouse & Richardson, 2015, p. 2; see also
Dahmen, 2018; Murray, 2017; Silva & Capellan, 2019; Towers, Gomez-Lievano, Khan, Mubayi, &
Castillo-Chavez, 2015.). Moffat (2019) tallied 70 mass shooting events in the United States with 620
casualties and more than 1,000 wounded in the period beginning with the Columbine event in 1999
and concluding with the Parkland shooting in 2018. Although mass shooting events occur in various
countries around the world, the United States seems to be exceptional in terms of the sheer volume
of such events, positioning it well above any other country (Lankford, 2016). Lankford (2016) noted
that globally the United States also had a disproportionately high number of offenders (accounting for
31% of global public mass shooters) compared with its share of the global population (5%). Moreover,
public mass shootings have been on the rise in the United States overt he lastdecade (Blair & Schweit,
2014; Katsiyannis, Whitford, & Ennis, 2018).
These events tend to capture the public’s attention and receivesubstantial news coverage. For exam-
ple, in 2012, news editors, in an Associated Press year-end poll, placed mass shootings as the leading
news stories for that year (Fox & DeLateur, 2014). Similarly, The New York Times ranked mass shoot-
ing stories among its 100 most read stories in 2015, 2017, and 2018. In addition to such traditional
media outlets (i.e., newspapers and television news), online social networks (OSNs), such as Twit-
ter or Facebook, have recently emerged as a prominent source of information about breaking news,
including mass shootings. In the United States, OSNs recently surpassed traditional print newspapers
as a primary source for news and continue to gain traction on other traditional news sources such as
television and radio (Mitchell et al., 2018). This combination of traditional and emerging media can
be seen as a novel news ecosystem comprising both traditional news sources and online platforms
(e.g., news websites/apps and social media) that is highly participatory and fosters citizen engagement

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