Resources

• DOI: http://doi.org/10.1002/nba.30327
• Published date: 01 June 2017
• Date: 01 June 2017

JUNE 2017

9

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar gives

insight into sponsorships

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Sell Event

Sponsorships—A Step By Step Guide” on June 6

and June 15 at 3:00 p.m. EDT and 1:00 p.m. EDT,

respectively.

Hosted by Joe Waters, a nationally recognized

expert on sponsorship and building successful part-

nerships with businesses, the webinar is designed

for nonprot staffers whose efforts to nd sponsors

for their events have fallen at of late.

According to organizers, selling event sponsor-

ships is hard for most nonprots because they

haven’t learned to nd them the right way. Spon-

sorship is sales, not philanthropy, and you have to

know how and what to sell.

Waters will share tips and tactics for selling event

sponsorships, providing insight into:

• How to nd your rst or next sponsor.

• What sponsors want and look for.

• How to organize your sponsorship materials.

• How to structure sponsorship levels and pricing.

• How to deliver a sponsorship pitch that seals

the deal.

Fees for this event are $87.

For more information, visit http://bit.ly/2q8am2n.

Foundation Center webinar

dives deep into community

engagement

The Foundation Center will host a webinar titled

“Driving Collective Action: Strategies for Com-

munity Engagement” June 15 at 2:00 p.m. EDT.

The webinar, hosted on the center’s Grantspace.org

platform and led by Frances Kunreuther and Sean

Thomas-Breitfeld, co-directors of the Building

Movement Project, will explore a new tool issued

by the Alliance for Nonprot Management and

the BMP—the Nonprots Integrating Community

Engagement Guide. According to the Foundation

Center, the NICE Guide offers a wealth of resourc-

es—including background information, exercises,

tools, case studies and more—that help nonprots

develop core competencies on constituent and com-

munity engagement. The NICE Guide is designed

to help service groups leverage their unparalleled

reach into low-income communities to address the

larger problems faced by their constituents and

surrounding community. This webinar will high-

light the guide but also touch on key strategies for

community engagement as part of collective action

efforts, organizers said.

Fees for this event are $50.

For more information, visit http://bit.ly/2peIMDq.

Webinar looks at social

change branding

The Foundation Center will host a webinar titled

“Social Change Branding in the Digital Age” June

22 at 2:00 p.m. EDT.

The webinar, hosted on the Grantspace.org plat-

form, will be led by Matt Schwartz, the founder

and director of strategy at Constructive, a New

York City–based brand strategy and experience

design rm.

According to organizers, social change brands

are a powerful expression of an organization’s mis-

sion and values, and are a key strategic asset that

is central to their very success. But how are social

change brands experienced today, and how can we

bridge the gaps between strategic planning, online

engagement and real-world impact? In this webinar,

Schwartz will teach attendees how to translate a

clearly dened brand strategy into effective online

experiences to increase organizational cohesion,

capacity and impact.

Fees for this event are $50.

For more information, visit http://bit.ly/2pY6fXr. ■

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