Resources

• Date: 01 May 2017
• Published date: 01 May 2017
• DOI: http://doi.org/10.1002/nba.30317

MAY 2017

9

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar helps craft online

communications plans

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Create a Strategic

Online Nonprot Communications Plan: A Step-by-

Step Guide” on May 3 and May 16. The former is

scheduled at 1:00 p.m. EDT, and the latter will start

at 3:00 p.m. EDT.

According to organizers, no matter how large your

nonprot or the size of its online presence, a strategic

online communications plan can help you focus and

prioritize your communications efforts and stop spin-

ning your wheels.

This webinar, hosted by Julia Campbell, a nonprof-

it marketing strategist, will walk attendees through

the goal-selection process, how to determine their

target audience, how to craft a compelling message,

how to select and prioritize the online platforms that

will work best for their specic nonprot, and how

to measure their results and report on progress and

successes.

More specifically, attendees will learn, among

other things:

• How to create SMART (specic, measurable,

actionable, realistic and time-oriented) goals for your

nonprot online communications efforts.

• How to match actionable objectives to your

SMART goals.

• How to identify your target audience.

• How to develop a compelling, emotional mes-

sage for your online communications.

• How to choose the right online communications

platforms for your nonprot.

• How to best use the three most popular online

communications platforms for nonprots—a dy-

namic website, an email list and a Facebook page.

Fees for this event are $87.

For more information, visit http://bit.ly/2nb5uIw.

Foundation Center webinar looks

at social media and millennials

The Foundation Center will hold a webinar titled

“Leveraging Social Media and Events to Engage

Millennials” May 4 at 2:00 p.m. EDT.

Presented on the Grantspace.org platform, the

webinar will be hosted by seasoned fundraiser Dar-

ian Rodriguez Heyman. According to organizers, the

webinar will help attendees learn how to engage this

next generation of donors when planning upcoming

fundraising events through clear strategies, tactics

and resources that leverage the energy and activity

of social media–savvy millennials.

Participants will gain insight on a variety of tools

for posting and promoting upcoming events; leverag-

ing Facebook and Twitter; and taking advantage of

free scheduling, analysis and optimization tools to

help them work smarter, not harder.

Fees for this event are $50.

For more information, visit http://bit.ly/2ntK7Vp.

Webinar takes on donor

management systems

The Foundation Center will hold a webinar titled

“Choosing a Donor Management System” May 16

at 2:00 p.m. EDT.

Presented on the Grantspace.org platform, the we-

binar will be hosted by the authors of A Consumer’s

Guide to Low-Cost Donor Management Systems and

will look at how the right donor management system

can make it easy to see the relationships between data

and donors and other constituents.

According to organizers, there are a number of

options on the market, but how do you distinguish

between the systems and their features? How do

you know which will best meet your nonprofit’s

particular needs? This practical webinar will answer

these questions and more. Attendees will learn about

the features and capabilities of donor management

systems, compare the available donor management

system options and learn how to maximize their

existing donor management system.

Fees for this event are $75.

For more information, visit http://bit.ly/2oatDA4. ■

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