Resources

• DOI: http://doi.org/10.1002/nba.30666
• Published date: 01 October 2019
• Date: 01 October 2019

OCTOBER 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar gives tips on social

media fundraising

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Use Social Media

to Promote Your Next Fundraising Campaign” on

Oct. 2 and Oct. 15 at 3:00 p.m. ET and 1:00 p.m. ET,

respectively.

According to organizers, participants will learn the

steps for promoting their fundraising event with tools

like Twitter, Instagram and Facebook by engaging

more supporters and retaining more donors with a

step-by-step plan that covers campaign themes, audi-

ences, content and more.

Led by John Haydon, a leading online marketing

and fundraising expert, attendees will learn how to

create a fundraising theme that stands out, how to

turn event registrants into event promoters and how

to create a social media plan for what to post before,

during and after the fundraising campaign.

Participants will learn the following:

• How to use social media to research your audi-

ence, before planning your event.

• How to develop a compelling donor narrative

for your fundraising event.

• How to map out a fundraising tactical game plan

for social media, with a specic focus on Facebook,

Twitter and Instagram.

• How to reach inuencers who can spread your

message on Twitter.

• How to build a team of advocates to promote

your event on social media.

• How to create pre-written promotional content

for board members to share.

Registration fees for this event are $79.

For more information, visit https://bit.

ly/2DpUmCo.

Foundation Center webinar explores

partnerships, collaborations

The Foundation Center will host a webinar titled

“Weaving Successful Partnerships: How Funders,

Intermediaries, and Evaluators Can Collaborate for

Change” on Oct. 3 at 1:00 p.m. ET.

According to the Foundation Center, funders

seeking to change large systems often engage in-

termediaries and evaluators to realize their visions.

But what does it really take to make these partner-

ships work well? And how can you ensure that all

partners collaborate and communicate clearly and

uniformly to advance and not obstruct or confuse

implementation?

In this session—featuring Meg Long of Equal

Measure, Clare Nolan of Engage R+D, Elizabeth

González of the College Futures Foundation and

Joel Vargas of Jobs for the Future—participants

will explore how funder-intermediary-evaluator

partnerships can utilize ways of working that lead to

improved learning and impact. Drawing from recent

research, the panelists will share their experience as

partners with the James Irvine Foundation’s Linked

Learning Regional Hubs of Excellence, and present

themes from case studies involving other national

funders, intermediaries and evaluators.

They will explore how to navigate ve common

tensions in partnerships, as well as describe eight

emerging practices for setting up partnerships for

success.

This event is free to the public.

For more information, visit https://bit.ly/2Hhc50a.

Webinar offers pointers

on choosing consultants

The Foundation Center will host a webinar titled

“How to Choose the Best Consultant for Your Non-

prot” on Oct. 31 at 2:00 p.m. ET.

According to organizers, nonprots of all sizes

are looking to outside experts—consultants, train-

ers, coaches or freelancers—to help them solve their

biggest challenges.

However, there are risks to hiring a consultant—

money, time and reputations are often on the line, and

while there are plenty of credentials and certications

in the consulting world, there is no guarantee the

consultant you choose will be any good at the job.

In this webinar, attendees will hear from two prac-

ticing consultants with over 40 years of combined ex-

perience advising nonprots to learn how to identify,

screen and select the best consultants for the job, and

manage the engagement to maximize results.

Registration fees for this event are $49 until Oct.

23, after which time fees will increase to $75.

For more information, visit https://bit.

ly/2Hk14LP. ■