Resources

• DOI: http://doi.org/10.1002/nba.30733
• Date: 01 March 2020
• Published date: 01 March 2020

MARCH 2020 NONPROFIT BUSINESS ADVISOR

9

© 2020 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar gives

tips on Instagram Stories

Nonprot resources website Charityhowto.com

will host a webinar titled “How to Amplify Your

Nonprot’s Cause and Raise Money with Instagram

Stories” on March 3 and March 11 at 1:00 p.m. ET.

According to organizers, Instagram Stories is the

site’s newest and most popular feature, used by more

than 400 million people daily. This webinar will offer

step-by-step proven tactics and strategies to success-

fully create, set up and use Instagram Stories for your

nonprot, even if your nonprot is small and on a

shoestring budget.

Among other things, participants will learn:

• how to optimize their Instagram account to

share stories;

• how to set up Instagram Story highlights, and

add videos and photos to Instagram Stories;

• how to create an Instagram Story content strat-

egy; and

• how to measure progress using Instagram

Insights.

Fees for this event are $89.

For more information, visit https://bit.ly/38A6sW2.

Webinar looks at storytelling

potential of Form 990s

Candid will host a webinar titled “Tell Your Story

Using Form 990” on March 12 at 2:00 p.m. ET.

According to organizers, charities often work hard

to tell the best story they can about their organiza-

tions in a grant proposal. But they struggle to do

the same thing on their Form 990s, which are read

by funders and other researchers looking into the

organization. This course will explain how to make

the Form 990 a key marketing tool by crafting a clear

message using its inherent structure, and will cover

other tools grantmakers use to evaluate charitable

organizations.

Upon completion of this course, participants

should be able to:

• describe the Form 990’s overarching function

and its key parts,

• craft their organization’s story using the 990

structure,

• market their organization using the 990 and

• analyze how their organization’s story is told

through third-party websites and services grantmak-

ers and donors use to evaluate their nonprot.

Fees for this event are $49 until March 5, at which

time the fee will increase to $75.

For more information, visit https://bit.ly/30MmEAW.

Candid webinar explores theory

of change

Candid will host a webinar titled “Theory of

Change: Why You Need One & How to Develop It”

on March 19 at 2:00 p.m. ET.

According to organizers, a theory of change clearly

and concisely articulates how a nonprot organiza-

tion’s efforts are intended to change or benet those

it engages. It is a valuable tool for internally clarifying

an organization’s vision and informing the organiza-

tional priorities and planning. However, developing

a theory of change can be difcult, the group said,

especially when multiple voices must be heard. This

webinar will dive into this topic, covering the key ele-

ments of a theory of change and how to develop one.

Upon completion of this webinar, participants

should be able to:

• explain what a theory of change is and why it’s

helpful;

• differentiate between a theory of change and a

logic model;

• determine who should be involved in their or-

ganization’s effort to dene or rene its theory of

change; and

• begin articulating who their core audience

is, what their related needs are and how the core

audience will change or benet as a result of their

engagement.

Fees for this event are $49 until March 12, at which

time the fee will increase to $75.

For more information, visit https://bit.

ly/2vxcZTn. ■

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