Resources

• Published date: 01 April 2016
• Date: 01 April 2016
• DOI: http://doi.org/10.1002/nba.30180

8

APRIL 2016

NONPROFIT BUSINESS ADVISOR

© 2016 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar delves into corporate

sponsorships

Nonprot resources website 4Good.org will host a

webinar titled “What Nonprot Executive Directors

Need to Know About Corporate Sponsorship—Before

Getting Started” on April 6 at 1:00 p.m. EDT.

Led by Gail Bower, sponsorship specialist and au-

thor of How to Jump-Start Your Sponsorship Strategy

in Tough Times, the webinar helps attendees assess

whether developing a sponsorship program makes

sense for their organizations now or in the future. Top-

ics to be discussed will include what sort of infrastruc-

ture needs to be in place to create the conditions for

success with sponsorships; what impact sponsorships

have on operations; why developing a sponsorship pro-

gram helps you think bigger and innovate; and more.

According to organizers, participants will learn:

• The basics of sponsorship.

• How corporate sponsorship differs from corpo-

rate giving.

• How organizations and corporations benet from

sponsorship.

• The timing, tools and techniques used in

sponsorship.

• How to recognize opportunities for sponsorship.

Registration for this event is free.

For more information, visit http://4good.org/p/

105838.

Foundation Center offers primer

on project budgets

The Foundation Center will host a webinar titled

“Introduction to Project Budgets” on April 13 at 2:00

p.m. EDT.

Presented on the organization’s GrantSpace plat-

form, the webinar is geared toward nonprots that are

ready to start fundraising for a project or idea but don’t

know what and how much to ask for. Participants will

receive step-by-step instructions on how to generate

a standard project budget for a foundation proposal.

More specically, the class will discuss:

• The basic components of a project budget, includ-

ing income and expenses.

• How to estimate the realistic cost of a project.

• What other nancial documents you may need to

submit with your proposal.

It is strongly recommended that participants at-

tend training on the basics of proposal writing prior

to this event.

Registration for this event is free.

For more information, visit http://bit.ly/1TlNbNE.

Blackbaud webinar looks at how

to handle ‘Oh Snap!’ moments

Nonprot software rm Blackbaud will host a we-

binar titled “Preparing for an ‘Oh Snap!’ Moment” on

April 26 at 2:00 p.m. EDT.

As the company explains, “the virality of social media

is a double-edged sword for nonprots. On one hand,

you have the opportunity to capitalize on a big moment

online. But on the other, you have the challenge of miti-

gating a digital crisis before it gets out of hand. Is your

organization prepared to turn these opportunities and

challenges into positives for your cause?”

In this webinar, Blackbaud’s Danielle Vermenton

Johnson and Kathryn Cousins, executive director of

development at the John Jay College of Criminal Justice,

will discuss their experiences with these so-called “Oh

Snap!” moments. They will discuss how your organi-

zation can expect the unexpected and take advantage

of the spotlight. Participants will leave with a better

understanding of how to use these moments to build a

stronger brand, increase engagement with constituents,

raise awareness and money and further their missions.

There is no cost to attend.

For more information, visit http://bit.ly/1PA2kHu.

ESA Foundation grants for projects

benetting American youth

The Entertainment Software Association Founda-

tion was established by the American entertainment

software industry with the mission to support positive

programs and opportunities that make a difference

in the lives of America’s youth. In support of that

mission, the foundation is accepting applications for

grants that support a variety of geographically diverse

projects that leverage entertainment software and

technology to create educational opportunities for

young people.

Grants of up to $50,000 will be awarded for projects

that use innovative technology and/or computer and

video games to positively shape the lives of youth.