Resources

• Published date: 01 March 2019
• DOI: http://doi.org/10.1002/nba.30569
• Date: 01 March 2019

MARCH 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar explores nonprot

communications during crises

The Foundation Center will host a webinar titled

“Crisis Communications—Bullet-Proong Your Mis-

sion in a Divided World” on March 7 at 2:00 p.m. ET.

According to organizers, the webinar is the rst

part in a two-part series that will offer proven tech-

niques for how to better manage the most common

internal and external communications challenges gen-

erated by today’s increasingly political, generational

and demographically diverse donors, employees and

stakeholders.

Participants will explore a set of proven commu-

nications tools and tactics for creating a healthier

perspective on disagreement that can help their or-

ganizations achieve needed innovation in the way

they tell stories and communicate internally before,

during and after a crisis.

Led by Marcia Stepanek, founder and CEO of

Brand Stories Inc., this webinar will teach partici-

pants how to:

• Create new ways to frame the work and values

of the organization to emphasize and convey com-

mon cause.

• Apply new management and communication

tools and tactics with their boards, fundraising and

communications executives and staff.

• Improve organizational health, awareness and

stakeholder engagement.

Registration fees for this event are $49.

For more information, visit https://bit.ly/2sCz2mZ.

Charityhowto.com webinar focuses

in on social media in fundraising

Nonprot resources website Charityhowto.com

will host a webinar titled “How to Use Social Media

to Promote Your Next Fundraising Campaign” on

March 7 and March 13 at 1:00 p.m. ET and 3:00 p.m.

ET, respectively.

Led by digital marketing expert John Haydon,

this webinar will teach participants the key steps for

promoting fundraising events with tools like Twitter,

Instagram and Facebook, enabling them to engage

more supporters and retain more donors.

According to organizers, attendees will learn how

to create a fundraising theme that stands out, how to

turn event registrants into event promoters and how

to create a social media plan that outlines what to

post to these top three social media platforms before,

during and after your fundraising campaign.

Among other things, the webinar will teach you:

• How to develop a compelling donor narrative

for your fundraising event.

• How to map out a fundraising tactical game plan

for social media.

• How to reach “inuencers” who can spread your

event on social media.

• How to set up your donation page and email to

boost social media sharing.

• How to create prewritten promotional content

for board members to share.

Registration fees for this event are $79.

For more information, visit https://bit.ly/2DpUmCo.

Foundation Center offers intro

class on proposal writing

The Foundation Center will host a webinar titled

“Introduction to Proposal Writing” on March 27 at

2:00 p.m. ET.

According to organizers, the webinar is geared

to those new to proposal writing as well as anyone

wanting a quick refresher. The webinar will provide

attendees with an overview of how to write a stan-

dard project proposal to a foundation. Led by Brian

Schultz, community outreach manager at the Foun-

dation Center, the webinar will include:

• The basic elements of a proposal.

• The “do’s” and “don’ts” of writing and submit-

ting a proposal.

• How to follow up whether the answer is yes or no.

• This event is free to the public.

For more information, visit https://bit.

ly/2R4zx2O. ■

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