Resources

• Date: 01 November 2016
• DOI: http://doi.org/10.1002/nba.30252
• Published date: 01 November 2016

NOVEMBER 2016

9

NONPROFIT BUSINESS ADVISOR

© 2016 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

track students’ postgraduation outcomes and to shift

their educational models from seat time to developing

competencies; creating a marketable “case for change”

by compiling compelling research on the mismatch be-

tween degrees and needed jobs or early successes with

outcomes-based funding; and nancing campaigns of

politicians who support this agenda.

According to Murphy, a $1 billion investment across

these four areas would impact some 2.2 million indi-

viduals—between 3 and 6 percent of which would end

up with a credential based on the expanded pathways.

With each credential valued at an estimated $111,000

in potential lifetime earnings, the return on investment

would range from $7.3 billion to $14.6 billion, he said.

For more information, the report can be accessed in

full at http://www.bridgespan.org. ■

PATHWAYS (continued from page 6)

RULES (continued from page 7)

CharityHowTo.org webinar looks

at monthly giving programs

CharityHowTo.org will host a webinar titled “How

to Grow Your Monthly Giving Program from Good

to Great” on Nov. 2 and Nov. 9 at 1:00 p.m. ET and

3:00 p.m. ET, respectively.

According to organizers, the webinar—presented by

Erica Waasdorp, president of A Direct Solution and

author of Monthly Giving: The Sleeping Giant—will

examine the key steps involved in growing your monthly

donor program beyond the rst year, so you can ensure

that monthly donors will provide sustainable revenue

for many years to come for your organization.

The webinar will cover such topics as:

• How to cultivate existing monthly donors.

• How to prevent and reactivate lapsed monthly donors.

• How to upgrade your monthly donors.

• How to acquire new monthly donors online.

• How to acquire new monthly donors via direct mail.

• How to acquire new monthly donors via telethons.

• How to convert credit card monthly donors to

EFT/ACH.

• How to prepare an annual monthly donor plan.

This webinar is designed to help attendees bring their

small donor monthly giving programs to a new level

and provide ongoing revenue for many years to come.

Registration fees for this event are $87.

For more information, visit http://bit.ly/2cLggWh.

mitigating the risk of losing essential nance personnel.”

For more information, the 2016 Nonprot Finance

Study: Compliance, People, and Process Complexities

can be downloaded at http://www.abila.com/nonprot-

nance-study. ■

Foundation Center offers

corporate giving webinar

The Foundation Center’s Grantspace.org platform

will host a webinar entitled “Introduction to Corporate

Giving” on Nov. 9 at 2:00 p.m. ET.

According to the Foundation Center, the webinar

will explore the various differences between corporate

grantmakers and traditional foundations. This class

will provide a basic overview of:

• The different types of corporate giving.

• What motivates corporations to give.

• How to nd potential corporate partners.

Attendance for this webinar is free of charge.

For more information, visit http://bit.ly/2d0lb3A. ■

4Good.org webinar outlines

successful sponsorship strategies

The nonprot resources website 4Good.org will host

a webinar entitled “From So-So to Superstar: Creating

a Sponsorship Strategy That Draws Sponsors to You”

on Nov. 9 at 1:00 p.m. ET.

Led by Gail Bower, founder and president of Bower

& Co. Consulting LLC and author of How to Jump-

start Your Sponsorship Strategy in Tough Times, this

webinar will explore the key factors that determine the

difference between so-so and success in sponsorship.

More specically, organizers said, attendees will

learn about:

• The number-one way to create compelling value

for their sponsors, practically guaranteeing sales.

• The top traits of sponsorship sellers.

• How to spot sponsorship potential within their

organizations.

• In the end, attendees will be able to upgrade their

sponsorship practices, stay ahead of vast marketplace

competition and expand the impact their organizations

can have.

This webinar is free to attend.

For more information, visit https://4good.org/p/110623.