Resources

• Date: 01 January 2015
• DOI: http://doi.org/10.1002/nba.30030
• Published date: 01 January 2015

January 2015

9

NONPROFIT BUSINESS ADVISOR

© 2015 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Wiley book decodes nonprot GAAP

A new book from John Wiley and Sons provides

accountants in public practice and industry a com-

plete breakdown of the standards for measurement,

presentation and disclosure applied to nonprot

organizations.

According to the publisher, Wiley Not-for-Prot

GAAP 2015 will assist certied public accountants

in:

•  Rening basic nancial statements, including

Financial Position, Activities and Cash Flow.

•  Tackling nonprot-specic issues like fund-

raising, noncash contributions, afliations and

pledges.

•  Tailoring accounting methods to the specic type

of organization, with budgeting, tax reporting and

regulatory advice.

•  Discovering how general accounting topics like

assets, mergers and liabilities are applied to not-for-

prot organizations.

The book is set for release on Jan. 12, 2015. To

learn more or to purchase the 608-page paperback,

go to http://www.wiley.com/WileyCDA/WileyTitle/

productCd-1118945247.html.

DMA debates merits of CRM

retargeting

The Direct Marketing Association—a leading

independent organization for data-driven market-

ers—will present “People vs. Pixels” on Jan. 14, 2015,

from 2:00 p.m. to 3:00 p.m. EST.

Facilitator Dave Hendricks, president of LiveIn-

tent, will present on the evolution of Customer Re-

lationship Management (CRM) retargeting, provide

insight into how to effectively market to people in a

multidevice and multibrowser world and explain the

state of the market.

Organizers said participants can expect to take away:

•  An understanding of the evolution of CRM

retargeting.

•  An understanding of how deterministic data can

be leveraged by platforms to reach audiences.

•  Knowledge of where marketing dollars are best

spent.

•  An understanding of how marketers and the

industry will be impacted by the people-based mar-

keting revolution.

To learn more or to register, visit http://thedma

.org/webinars/people-vs-pixels/.

Webinar focuses on foundation

grant proposals

GrantStation.com Inc.—a website offering non-

profit organizations, educational institutions and

government agencies the opportunity to identify

potential funding sources and resources to assist in

the grantseeking process—will host “How to Craft a

Proposal to a Foundation” Thursday, Jan. 15, 2015,

at 2:00 p.m. EST.

According to the event webpage, Judith Mar-

golin, author, trainer and founder and principal of

Needagrant.org, will provide participants with tips to:

•  develop a persuasive proposal narrative,

•  include the appropriate materials,

•  allow your funder to take the lead, and

•  write and submit a proposal that will be noticed

by foundation decision-makers.

The cost to attend is $89 for one attendee and $150

for your entire staff, board, membership or others to

view from one location.

Learn more at https://www.grantstation.com/Pro-

grams/WebinarOrder/Webinars.aspx. ■

Applications accepted for Lowe’s

Toolbox for Education

The Lowe’s Charitable and Education Foundation

is once again accepting applications for the Lowe’s

Toolbox for Education program to support school

improvement projects at U.S. K–12 public schools

near its company locations.

This funding cycle, the foundation said it is giving

priority to projects that provide basic necessities and

are likely to have a permanent impact on the school

and community, such as facility enhancements (both

indoor and outdoor) or landscaping and cleanup

projects. Projects that encourage parental involve-

ment and help build community spirit also receive

preference.

Grants range up to $5,000 each and any U.S. public

K–12 school or nonprot parent group associated

with a public K–12 school may apply. The deadline

for application submission is Feb. 13, 2015.

Learn more or apply at http://www.toolboxfor

education.com.