Resources

• DOI: http://doi.org/10.1002/nba.30613
• Date: 01 June 2019
• Published date: 01 June 2019

JUNE 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com lays out basics

of donor welcome systems

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Create a New Do-

nor Welcome System for Your Nonprot Using Your

Website, Email, and Social Media” on June 5 and June

11 at 1:00 p.m. ET and 3:00 p.m. ET, respectively.

According to organizers, some nonprots are los-

ing as many as 90 percent of their rst-time donors

on an annual basis, and average donor retention rates

aren’t much better, with about 59 percent of annual

givers dropping out each year.

Addressing this challenge, this webinar will show

attendees how to drastically improve donor retention

with a simple Donor Welcome System that delights

new donors, inspires them and increases their loyalty

to the cause.

Attendees will learn:

• How to use Donor Spotlights on their website

to acknowledge donors.

• How to incorporate video through the donor

welcome process.

• How to use marketing automation to create a

short email welcome series and a review of nonprot

examples.

• How to host a new-donor thank-a-thon.

• How to nd and measure the right metrics of

success for their New Donor Welcome System.

Fees for this event are $87.

For more information, visit https://bit.ly/2IzIv8v.

Webinar explores evaluating

advocacy

The Foundation Center will hold a webinar titled

“Is Your Advocacy Making a Difference? A Frame-

work for Evaluating Your Campaign—Part 1” on

June 20 at 2:00 p.m. ET.

Hosted on the center’s Grantspace.org platform,

this webinar will look at the challenges of evaluat-

ing the impacts of advocacy efforts. The webinar

hosts will share guidelines for how to make sure you

are choosing good progress indicators that t your

campaign or initiative and that are feasible to track.

And they will share resources on methods unique to

advocacy evaluation that can help attendees broaden

their data-collection options.

Fees for this event are $49 until June 13, at which

time fees will increase to $75.

For more information, visit https://bit.ly/2IA8nBf.

Foundation Center gives tips

on donor-advised funds

The Foundation Center will hold a webinar titled

“Accessing Donor Advised Funds and Other Com-

munity Foundation Resources” on June 27 at 2:00

p.m. ET.

Building on a prior webinar that introduced the

concept of community foundations and how to en-

gage them in support of your mission, this webinar

will specically focus on donor-advised funds at

community foundations, and how you can effectively

access them. According to organizers, attendees will

learn the most effective strategies to build a relation-

ship with community foundations and improve their

opportunities to receive support, and take advantage

of other funding opportunities.

Fees for this event are $49 until June 20, at which

time the fees will increase to $75.

For more information, visit https://bit.ly/2GvfUO4.

Webinar offers pointers

on silent auctions

The nonprot resources website Charityhowto.

com will host a webinar titled “How to Create Super

Successful Silent Auctions” on June 5 and June 11

at 3:00 p.m. ET.

Led by A.J. Steinberg, founder of Queen Bee Fund-

raising, which focuses on the art of nonprot event

management, this webinar will teach attendees an array

of strategies for minimizing stress and maximizing rev-

enue from silent auctions. Some key topics will include:

• Having committee and board members enthused

about soliciting donations.

• Putting systems in place to easily categorize and

track auction items.

• Creating enticing auction displays and simple-

to-use bid sheets.

• Learning tactics for efcient closeout and ca-

shiering of your auctions.

Fees for this event are $79.

For more information, visit https://bit.

ly/2UMdJ2N. ■