Resources

• Published date: 01 September 2019
• Date: 01 September 2019
• DOI: http://doi.org/10.1002/nba.30653

SEPTEMBER 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Webinar gives tips

on peer-to-peer fundraising

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Maximize Your

Peer-to-Peer & Community Fundraising” on Sept. 4

and 11 at 1:00 p.m. ET.

According to organizers, this webinar is geared

toward nonprot staff who are looking to tap into

their existing and potential social networks, online

and ofine, to increase awareness and encourage

fundraising for their organization. Topics to be

covered include:

• How to develop a peer-to-peer fundraising

plan.

• How to identify and engage companies and

organizations.

• How to identify and engage individuals in the

community.

• How to improve your interpersonal skills to

attract fundraisers and volunteers.

• How to use great stewardship to delight your

fundraisers.

• The various tools that can help in these efforts,

such as Facebook Fundraising, GoFundMe,

Justgiving and social media.

Registration fees for this event are $87.

For more information, visit https://bit.

ly/2YdynKE.

Webinar looks

at fundraising metrics

The Foundation Center will hold a webinar

titled “Measuring Effective Fundraising: A

Framework to Evaluate Impact” on Sept. 12 at

2:00 p.m. ET.

Hosted on the center’s GrantSpace.org platform,

this webinar will explore a new framework that helps

nonprot boards and leadership teams measure and

reect on the efcacy of their fundraising efforts.

Developed by BoardSource in partnership with

Candid, the BBB Wise Giving Alliance and the

Association of Fundraising Professionals, this new

framework is expected to result in more informed

conversations about fundraising strategy and

avoiding the risks of underinvesting in fundraising

efforts.

Upon completion of this webinar, attendees should

be able to:

• explain how the cost of fundraising is only one

measure of the health of a fundraising strategy and

why it does not convey effectiveness,

• understand what the dependency quotient is and

how it applies to their organization,

• recognize the relationship between the cost of

fundraising and donor dependency in nonprofit

fundraising and

• illustrate the benets of fundraising tactics that

may initially have higher costs.

Registration fees for this event are $49 until Sept.

5, at which time the fees will increase to $75.

For more information, visit https://bit.ly/314PR9b.

Foundation Center webinar focuses

on #GivingTuesday campaigns

The Foundation Center will host a webinar titled

“Plan Your Best #GivingTuesday Campaign” on

Sept. 26 at 2:00 p.m. ET.

According to organizers, the planning and execution

of a successful #GivingTuesday awareness campaign

can be daunting, especially for beginners. But it is

also of critical importance, as #GivingTuesday has

quickly become one of the biggest fundraising events

of the year.

This webinar, led by Jamie McDonald from the

#GivingTuesday team, will help attendees ensure

they are well-prepared for their campaigns, after

learning from case studies of nonprots that have

seen successes of their own.

Upon completion of this webinar, attendees should

be able to:

• identify giving trends from recent #GivingTuesday

campaigns,

• apply best practices to their #GivingTuesday

campaign planning,

• prepare their teams with innovative approaches

to connecting with donors, and

• start designing their organization’s

#GivingTuesday campaign.

Registration fees for this event are $49 until Sept.

19, at which time the fees will increase to $75.

For more information, visit https://bit.

ly/2YsSAYg. ■