Resources

• DOI: http://doi.org/10.1002/nba.30382
• Date: 01 November 2017
• Published date: 01 November 2017

NOVEMBER 2017

9

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Foundation Center explores

mobile-ready fundraising

The Foundation Center will hold a webinar titled

“Getting Mobile-Ready for Year-End Fundraising”

Nov. 7 at 2:00 p.m. EST.

The webinar, which will be hosted on the Foun-

dation Center’s Grantspace.org platform, will be led

by Darian Rodriguez Heyman, author of Nonprot

Fundraising 101 and executive director at the Numi

Foundation.

According to organizers, this webinar will help par-

ticipants optimize end-of-year campaigns for mobile

viewing and mobile giving, thereby capitalizing on

the growing trend among Americans, nearly half of

which check their smartphones as soon as they wake

up, starting with email and social media.

The webinar will provide a practical checklist of the

most important tips and tools for your cause, includ-

ing insights on:

• Why mobile presents a huge opportunity for any

nonprot.

• Planning for success and tips for building a mobile

website, apps, text-to-donate campaigns and social

media integration, as well as analyzing and optimiz-

ing campaigns.

• Tips for maximizing mobile fundraising.

Registration fees for this event are $50.

For more information, visit http://bit.ly/2wP9Den.

Charityhowto.com webinar focuses

on fundraising phone calls

The nonprot resources website Charityhowto.com

will feature a webinar titled “Using the Phone Without

Fear: How to Make Fundraising Phone Calls and Ask

for Gifts” on Nov. 14 and Nov. 28, at 1:00 p.m. EST.

Presented by Simon Scriver, a professional fundrais-

ing consultant, coach, trainer and practitioner, the

webinar aims to give attendees the condence they

need to pick up the phone and start making effective

fundraising calls.

According to organizers, whether it’s asking for

money over the phone or using the call to get that

all-important meeting with a potential major donor,

attendees will learn how to structure and script their

calls and what makes a powerful ask, learn the trig-

ger words and phrases that get donors giving more

and go through the hurdles they’ll face and how to

overcome them.

In the end, participants should know:

• How to build the call structure and script.

• How to open a conversation and get people talking.

• How to ask, based on what makes people give and

what potential donors respond to.

• How to determine how much to ask for—including

the extra steps for that major gift.

• How to inuence donors and personalize the call

to maximize response rates.

• The practicalities, such as when to phone, when

to leave a voicemail, how many attempts to make and

more.

For more information, visit http://bit.ly/2xuR1Nz.

Webinar looks at donor

engagement

The Foundation Center will hold a webinar titled

“Start the New Year Right with Year-Round Donor

Engagement” Nov. 16 at 2:00 p.m. EST.

The webinar, which will be hosted on the Founda-

tion Center’s Grantspace.org platform, will be led by

Michael Stein, a veteran nonprot digital strategist

who has worked for the past 25 years at the intersec-

tion of communications, social media and fundraising.

According to organizers, the webinar will look at the

steps nonprots should take after the November and

December fundraising campaigns end. They need a

communication plan designed to engage different types

of donors, including rst-time donors, monthly donors

and those who increased their giving. By starting now,

charities can hit the ground running in January to

refocus all of their supporters on the organization’s

mission, goals and programs for the year.

Participants should come away from the webinar

with the tools and knowledge to:

• Engage and retain donors year-round.

• Create a balanced communications plan for

donors.

• Leverage their email newsletter as a donor en-

gagement tool.

• Improve cross-channel communications with

supporters.

• Invest in cultivation messaging with donors and

nondonors through social media channels.

Fees for this event are $50.

For more information, visit http://bit.ly/2xw4rZM. ■