Resources

• Date: 01 December 2017
• DOI: http://doi.org/10.1002/nba.30394
• Published date: 01 December 2017

DECEMBER 2017

9

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar

gives online fundraising basics

The nonprot resources site Charityhowto.com

will host a webinar titled “An Introduction to Online

Fundraising for Small and Medium-Sized Nonprof-

its” Dec. 1 at 1:00 p.m. EST.

According to organizers, online fundraising is

the fastest-growing segment of giving, and donors

of all ages are using their smartphones, tablets and

computers to connect with causes and to give money

to fundraising campaigns.

Hosted by Julia Campbell, a digital marketing

strategist and nonprot technology evangelist, the

webinar will explore the tactics to successfully tap

into this resource, regardless of how small your

nonprot is.

This webinar will detail the basics of an online

fundraising campaign, how social media and online

tools can be used to raise more money, ways you

can t online giving into your long-term strategy

and more.

Key takeaways include:

• Ways to use your website, email, blog and social

media channels to promote the online fundraising

campaign.

• Examples from small and midsized nonprots

who have successfully raised money online.

• Campbell’s 10 steps to online fundraising suc-

cess, including recruiting and energizing Social

Media Ambassadors.

This event is free to the public.

For more information, visit http://bit.ly/2yLAHLz.

Foundation Center webinar

looks at data-driven fundraising

The Foundation Center will host a webinar titled

“Data-Driven Fundraising: Engaging Donors” Dec.

7 at 2:00 p.m. EST.

In a world full of big data, predictive analytics

and articial intelligence, organizers say, it can

be difcult to determine how “data-driven” your

organization is. This webinar, hosted by Zach Shef-

ska, entrepreneur and director of the Fundraising

Report Card, will help attendees answer this ques-

tion by exploring data-driven fundraising concepts,

specically segmentation techniques they should be

using to identify donors to engage with at the end

of the year. The webinar will look at strategies and

tactics aimed at helping you focus your attention

on the right donors at the right time and ultimately

maximize your capacity to raise money.

Participants should walk away with the ability to:

• Identify their recently lapsed or downgraded

donors.

• Develop a plan to engage and solicit lapsed and

downgraded donors.

• Assess the effectiveness of targeted appeals to

lapsed and downgraded donors.

• Select 10 donors they will engage using sug-

gested tactics before the end of the calendar year.

Fees for this event range up to $69, depending on

date of registration.

For more information, visit http://bit.ly/2h99cBw.

Webinar focuses on board

member fundraising

The Foundation Center will host a webinar titled

“Activate Your Board’s Fundraising Potential” Dec.

14 at 2:00 p.m. EST.

This webinar will address a situation many non-

prots face: Their board members are neither mak-

ing the signicant gifts the organization expected

nor are they asking for major gifts from within their

networks. What’s going wrong? Gregory Cohen

from Cause Effective will explore how to use your

mission and peer-to-peer encouragement to create

a culture that motivates all board members to give

and fundraise generously.

Upon completion of this webinar, organizers say,

attendees should be able to:

• Apply strategies for creating a peer-to-peer

support and accountability for board fundraising.

• Clearly communicate board members’ roles.

• Draft and facilitate a board action plan.

• Guide board members’ fundraising success via

relationship-building rather than more frequent

asking.

Registration fees for this event are $69.

For more information, visit http://bit.

ly/2gJ5dyO. ■