Resources

• DOI: http://doi.org/10.1002/nba.30721
• Date: 01 February 2020
• Published date: 01 February 2020

FEBRUARY 2020 NONPROFIT BUSINESS ADVISOR

9

© 2020 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar offers

primer on social media fundraising

Nonprot resources website Charityhowto.com will

host a webinar titled “How to Set Your Nonprot

Up for Social Media Fundraising Success” on Feb.

5 at 1:00 p.m. ET.

According to organizers, the rise in popularity

of social media channels over the past decade has

fundamentally changed how people connect with

one another, discover news, and consume and share

information that matters.

This webinar—led by Julia Campbell, a digital

marketing strategist—will explore how this monu-

mental shift in communications has affected the role

of fundraisers and nonprot leaders. It will look

at how they can leverage the power and potential

of social media to not only “connect,” but also to

actively raise funds for their causes and to cultivate

relationships with their donors.

Attendees will also hear about best practices in the

sector and specic tips on measuring the return on

investment of social media for their nonprot.

This event is free to the public.

For more information, visit https://bit.ly/2sI3Kyc.

Candid webinar looks at ‘high-

performance’ practices for nonprots

Candid will host a webinar titled “High-Perfor-

mance Practices Successful Nonprots Need” on Feb.

6 at 2:00 p.m. ET.

The webinar, hosted on the organization’s

Grantspace.org platform, will be led by two nonprot

leaders, Terri Sorensen and Juan De Angulo, who

will share how the Performance Imperative and the

Performance Practice, which are core resources drawn

from the Leap Ambassadors Community, can help

nonprots advance their missions. The webinar will

look at case-study examples, including how Friends of

the Children used the resources in a period of rapid

growth to align chapters across the country around

their joint goal of achieving the best possible results

for as many children as possible. As another example,

the leaders will discuss how Congreso, a multiservice

organization, integrated the resources into a broader

organizational improvement effort, and the benets

they’ve seen.

Upon completion of this webinar, attendees should

be able to:

• introduce a framework for continuous improve-

ment in their organizations,

• use an organizational self-assessment to engage

stakeholders in identifying organizational needs and

articulating a plan for improvement and

• take the next step on their organization’s journey

to high performance.

This webinar is free to the public.

For more information, visit https://bit.ly/36VVl9l.

Webinar gives tips on nurturing

relations with corporate donors

Candid will host a webinar titled “Nurturing

Corporate Relationships: Converting Prospects Into

Partners” on Feb. 13 at 2:00 p.m. ET.

Hosted on the organization’s Grantspace.org

platform, the webinar will be led by Jessica James,

founder and principal consultant, Jessica James

Consulting LLC.

As explained by the webinar’s organizers, corpo-

rate partners have the potential to supply a nonprot

with enthusiastic volunteers, pro bono support and

funding. But this requires a thoughtful strategy, an

educated board and a mindset rooted in knowing

and showing the value-add of your organization to a

corporation’s core business. This webinar will rewire

how you think about the nonprot and corporate

dynamic, give attendees a framework for engagement

that drives partnerships and provide them with spe-

cic tools and language to move a company from a

prospect to a partner.

Upon completion of this webinar, attendees should

be able to:

• map out their organization’s corporate prospects,

• motivate their board members to be effective

ambassadors,

• plan how to leverage their board’s network to

connect with corporate prospects,

• create engagement opportunities that further

their mission and attract corporate partners and

• develop strategies for turning existing corporate

partners into donors.

Registration fees for this event are $49 until Feb.

5, after which they will increase to $75.

For more information, visit https://bit.ly/2sLcF1I. ■