Resources

• DOI: http://doi.org/10.1002/nba.30416
• Date: 01 February 2018
• Published date: 01 February 2018

FEBRUARY 2018 NONPROFIT BUSINESS ADVISOR

9

© 2018 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar

focuses on ‘The Awesome Ask’

Nonprot resources site Charityhowto.com will

host a webinar titled “The Awesome Ask: How to

Approach Your Donors for Gifts in a Way That’s

Comfortable and Effective!” on Feb. 6 and Feb. 14,

at 3:00 p.m. EST and 1:00 p.m. EST, respectively.

According to organizers, asking for charitable gifts

in person is the most effective fundraising you can

do, with research showing that 75 percent of all in-

person asks of individuals result in a gift. However,

it is also the most challenging fundraising you will

do, and you need the understanding and tools to do

it comfortably and effectively.

This webinar, led by Brian Saber, president of Asking

Matters, will show attendees how to use their personal

asking style every step of the way—from identifying

the best prospects to soliciting them for quality gifts.

Participants will learn how to:

• Identify their own, specic asking style and use

it to their advantage.

• Identify the prospects they are most suited to

solicit.

• Develop their personal case for support.

• Get prepared to make the ask.

• Set up their meetings effectively.

• Understand their role as an asker.

• Employ a simple conversation structure that will

make their asks work.

Fees for this event are $87.

For more information, visit http://bit.ly/2DfUHEM.

Foundation Center offers tips on

nonprot/corporate partnerships

The Foundation Center will host a webinar titled

“Nonprots & Corporations: Building Purposeful

Relationships” Feb. 8 at 2:00 p.m. EST.

According to organizers, corporations are look-

ing for more than just good public relations when

partnering with nonprots. As such, nonprots must

now become impactful partners for a company’s com-

mitment to social issues like the Sustainable Develop-

ment Goals. Participants will learn how to capitalize

on this trend by building purposeful partnerships with

the private sector. The webinar will look at the latest

trends in the corporate social responsibility/shared

Webinar looks at showing impact

for arts organizations

The Foundation Center will host a webinar titled

“Funding Arts Programs: How to Articulate Your

Impact” Feb. 15 at 2:00 p.m. EST.

According to organizers, arts-related nonprots

often struggle with quantifying the intangible out-

comes of their programming. Still, grant-makers

are likely to ask what impact such programs have

achieved, donors want to know how the gift they

made increased accessibility to the arts and clients

expect arts organizations to listen to and act on their

feedback to improve programs and services.

Upon completion of this webinar, participants

should be able to:

• Create specic metrics needed to track their

results, show progress and demonstrate that their

program is making a difference.

• Identify and select measurement tools (qualita-

tive and/or quantitative) to measure their success.

• Interpret, summarize and describe program ef-

fectiveness to funders and other stakeholders.

Hosted on the Foundation Center’s Grantspace.org

platform, the webinar will be led by Jenna Gonzales,

a program associate at the San Antonio Area Foun-

dation in the area of annual responsive grants. Fees

for this event range from $49 up to $69, depending

on the date of registration.

For more information, visit http://bit.ly/2zxi3nb. ■

value space, the importance of mission alignment and

the key stakeholders to connect with in the corporate

space, among other topics.

Upon completion of this webinar, participants

should be able to:

• Begin building relationships with three key cor-

porate stakeholders.

• Describe the evolution of the corporate perspec-

tive on partnerships with nonprots.

• Identify corporations prioritizing social issues in

alignment with your mission and capabilities.

• Hosted on the Foundation Center’s Grantspace.

org platform, the webinar will be led by John Holm,

vice president of strategic initiatives at PYXERA

Global. Fees for this event range from $49 up to $69,

depending on the date of registration.

For more information, visit http://bit.ly/2BUHyow.