Resources

• Published date: 01 December 2015
• Date: 01 December 2015
• DOI: http://doi.org/10.1002/nba.30139

DECEMBER 2015

9

NONPROFIT BUSINESS ADVISOR

© 2015 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Foundation Center webinar focuses

on board member fundraising

The Foundation Center will host a webinar titled

“How to Engage Your Board in Fundraising: Today,

Tomorrow, and Next Year!” on Dec. 8 at 1:00 p.m. ET.

Led by Amy Eisenstein, author of Major Gift Fun-

draising for Small Shops, Raising More with Less and

50 A$ks in 50 Weeks, the webinar will explore proven

tools and techniques for engaging even the most re-

sistant board members in all aspects of fundraising.

Participants will learn how to recruit them properly,

train them to fundraise effectively and get them in-

volved in supporting the organization all year long,

the Foundation Center said.

Key takeaways from the webinar will include:

• Specic activities to engage your board in end-of-

year fundraising activities.

• Ways to recruit new board members who have a

fundraising mindset.

• Innovative ideas for ongoing board training.

Registration fees are $69.

For more information, visit http://bit.ly/1PxdMFE.

4Good.org webinar looks

at crafting effective messages

The nonprot resources website 4Good.org will host

a webinar titled “State Your Case—Create Advocacy

Messages That Get Results” on Dec. 2 at 1:00 p.m. ET.

Led by Colette Ellis, a professional development

trainer and founder of InStep Consulting, the webi-

nar will look at ways to develop strong advocacy and

communication skills that enable you to build rapport

with potential supporters. According to organizers,

participants will learn how to construct and convey

their advocacy messages in impactful and compelling

ways, and will discover the three types of advocacy

messages and recognize which messages are most ap-

propriate for your different target audiences.

Key takeaways will include:

• Recognizing how to personalize and tailor advo-

cacy messages to your target audience.

• Understanding how to position your message when

interacting with specic community stakeholders.

• Developing skills to respond “on the spot” to inqui-

ries from elected ofcials and other potential sponsors.

This webinar is free of charge.

For more information, visit http://4good.org/p/102838.

Webinar explores

thank-you letters

The nonprot resources website 4Good.org will

host a webinar titled “How to Tell Donors a Story in

a Thank You Letter That Inspires Future Gifts” on

Dec. 16 at 1:00 p.m. ET.

Led by fundraising strategist Vanessa Chase Lock-

shin, this webinar will teach attendees how to write

a thank-you letter that truly stands out. Specically,

they will learn why stories are the best content to use in

thank-you letters, what types of stories to use in thank-

you letters and tips for collecting inspiring stories.

This webinar is free to the public.

For more information, visit http://4good

.org/p/103040.

Walmart accepting applications

for Community Grants

The Walmart Foundation is currently accepting

applications for funding under its Community Grant

Program, which the foundation established to support

nonprot organizations operating within the service

area of individual Walmart and Sam’s Club stores.

The program is open to nonprot tax-exempt orga-

nizations; government entities; K–12 public and private

schools, colleges and universities; and churches and

other faith-based organizations. Grants of up to $2,500

are awarded in the following priority areas:

• Hunger relief and healthy eating. This includes

efforts to ensure that all families have access to afford-

able, nutritious, sustainably grown food.

• Sustainability. These grants focus on helping

people understand how families and communities can

live better by using fewer natural resources, as well as

growing healthy food in a more sustainable way.

• Women’s economic empowerment. The foundation

provides funding for groups and programs that provide

training and career opportunities to women.

• Career opportunity. The foundation supports

many initiatives that provide opportunities through

job training and placement, career advice and greater

access to the resources that help people become self-

sufcient.

Proposals must be submitted by Dec. 31.

For more information, visit http://foundation

.walmart.com. ■