Resources

• Date: 01 February 2017
• DOI: http://doi.org/10.1002/nba.30283
• Published date: 01 February 2017

FEBRUARY 2017

9

NONPROFIT BUSINESS ADVISOR

© 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Foundation Center webinar offers

tips for avoiding nonprot burnout

The Foundation Center’s Grantspace.org plat-

form will host a webinar entitled “The Happy,

Healthy Nonprot: Strategies for Impact Without

Burnout” on Feb. 2, 2017, at 6:00 p.m. EST.

According to the Foundation Center, the we-

binar will feature authors Beth Kanter and Aliza

Sherman for a conversation about self-care in the

nonprot sector. They will be discussing their new

book, The Happy, Healthy Nonprot: Strategies for

Impact Without Burnout, and will provide concrete

tips for individual self-care to help nonprot pro-

fessionals and social change activists to embrace a

“Happy, Healthy” work/life to reduce burnout and

increase productivity for greater impact.

Attendance for this webinar is free of charge.

For more information, visit http://bit.ly/2hIuIyn.

Webinar looks at keys to

successful email campaigns

The nonprot resources site CharityHowTo.com

will host a webinar entitled “How to Raise More

Money with Email: A Step-by-Step Guide to In-

creasing Opens, Clicks and Donations” on Feb. 14

and Feb. 28, at 3:00 p.m. EST and 1:00 p.m. EST,

respectively.

Led by John Haydon, author of Facebook

Marketing For Dummies and Facebook Marketing

All-in-One For Dummies, the webinar will show

participants how to breathe new life into their email

lists, and raise more money with email.

Among other things, attendees will learn:

• How to engage email subscribers before ask-

ing for money.

• How to identify subscribers who are most

likely to donate.

• How to write subject lines that get attention.

• How to write email copy that encourages

giving.

• How to increase giving with images in email

messages.

• How to create simple drip campaigns to con-

vert donors.

4Good.org webinar examines

effective grantseeking strategies

Nonprot resources site 4Good.org will host a

webinar entitled “Grant Strategy for CEOs, Di-

rectors, and Board Members: What You Need to

Know to Succeed” on Feb. 15 at 1:00 p.m. EST.

Led by Dalya Massachi, founder of Writing for

Community Success, the webinar is catered to non-

prot executives who have been less than thrilled

with the results of their organizations’ grantseeking

efforts, and are wondering how they can boost their

team’s efciency and effectiveness.

According to organizers, attendees will learn

some strategic tips to get the most out of their

grantseeking dollars. The webinar will cover a

variety of topics, including:

• Why you must set up for success—whether

you’re using staff, consultants or volunteers.

• How to ensure that your organization is ready

to seek the grants you need.

• Strategic decisions you will need to make.

• How to rally the organizational capacity you

will need.

• How to prepare for the informational needs

of grantseekers.

This event is free to the public.

For more information, visit https://4good

.org/p/112124. ■

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• How to encourage repeat donations with

email.

Registration fees for this event are $69.

For more information, visit http://bit.ly/2igkaU6.