Resources

• Date: 01 November 2019
• DOI: http://doi.org/10.1002/nba.30679
• Published date: 01 November 2019

NOVEMBER 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Candid webinar explores KPIs

Candid will host a webinar titled “Put Your Donor

Data to Work: Five Frameworks to Develop Your

Top KPIs” on Nov. 7 at 2:00 p.m. ET.

According to organizers, the importance of under-

standing donor data is well-recognized in the social

sector, but it can often be challenging to know where

to start and understand what data your organization

has available that would be useful.

During this session, hosted on the organization’s

Grantspace.org platform, participants will learn how

to develop key performance indicators that will help

them make strategic decisions about where to devote

time and identify what is resonating about their mis-

sion. The session will focus on providing a frame-

work to help attendees move from simply reporting

out numbers that describe the past to metrics that

provide insights that leadership can take action on.

This process will develop the foundation and skills to

dene and build out leading and lagging KPIs that

are connected to your organization.

Upon completion of this webinar, participants

should be able to:

• analyze donor data in Microsoft Excel or similar

data-tracking tools in order to make strategic fund-

raising decisions,

• identify leading and lagging KPIs,

• draft a framework to develop their organization’s

top ve to 10 KPIs and

• segment donor data in order to identify gaps in

their fundraising strategy.

This webinar is free to the public.

For more information, visit https://bit.ly/2mJVKKg.

Charityhowto.com webinar offers

donor retention strategies

The nonprot resources website Charityhowto.com

will host a webinar titled “Stop Losing Donors! How

to Retain More First-Time Donors With Email,

Social Media, and Your Board Members” on Nov. 7

and Nov. 21 at 3:00 p.m. ET.

Led by John Haydon, a leading online marketing

and fundraising expert, this webinar will show partici-

pants how to keep more rst-time donors. They will

learn how to nurture new donor relationships with

email and social media, how to boost retention with

monthly giving and even how to get board members

involved in retaining more donors.

Hayden will offer proven steps for making rst-

time donors happy and dramatically improving donor

retention rates. More specically, attendees will:

• learn about the psychology behind why people

give,

• learn seven key factors that encourage donors

to give again and again,

• learn the critical donor data to capture and track

in email and donor software,

• learn how to craft impact stories that shine the

spotlight on donors and

• learn how to create a short but powerful thank-

you video for new donors.

Registration fees for this event are $79.

For more information, visit https://bit.ly/2R9wkzk.

Webinar outlines core

competencies of nonprot leaders

Candid will host a webinar titled “Nine Competen-

cies Today’s Nonprot Leaders Need for Success” on

Nov. 14 at 2:00 p.m. ET.

According to organizers, the webinar—which will

be featured on Candid’s Grantspace.org platform—

will provide an extensive overview of the nine compe-

tencies today’s nonprot leaders need to be successful.

Host Dennis C. Miller, a nationally recognized expert

in nonprot leadership executive search, will share a

new perspective on the role individual leaders play

within their organizations. Attendees will be able to

do a self-assessment for themselves and their col-

leagues, and will be able to create an improvement

plan to focus their own growth and successfully men-

tor emerging leaders in their organizations.

Upon completion of this training event, partici-

pants will be able to:

• identify the specic transformational leadership

competencies required for today’s nonprot CEOs,

• create a personal/professional development plan

to enhance their current leadership performance,

• assess their current leadership skills and compe-

tencies against current best practices and

• evaluate their team’s skills and competencies and

develop a comprehensive leadership development and

succession plan.

This webinar is free to the public.

For more information, visit https://bit.

ly/2lMTXnt. ■