Resources

• DOI: http://doi.org/10.1002/nba.30626
• Date: 01 July 2019
• Published date: 01 July 2019

JULY 2019 NONPROFIT BUSINESS ADVISOR

9

© 2019 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Resources

Charityhowto.com webinar

teaches Instagram savvy

The nonprot resources website Charityhowto.com

will host a webinar titled “Instagram for Nonprots

201: A Step-by-Step Guide to Using Instagram for

Raising Awareness and Money for Your Cause—In-

termediate/Advanced Techniques” on July 16 and

July 24 at 1:00 p.m. ET and 3:00 p.m. ET, respectively.

According to organizers, whether a nonprot is large

or small, has a huge online presence or is just starting

out, it can use Instagram to connect with donors, tell

powerful stories and raise awareness about its cause.

This webinar will be led by Julia Campbell, a

nonprot marketing strategist who has successfully

helped dozens of nonprots use Instagram in their

nonprot marketing and online fundraising efforts.

Campbell will walk participants through a variety

of techniques to improve their Instagram prole; use

Instagram to promote their online fundraising cam-

paigns; and create the best types of Instagram posts

that increase awareness, raise money and build an

engaged following of supporters and fans.

Fees for this event are $89.

For more information, visit https://bit.ly/2EhQbKu.

Charityhowto.com webinar

explores event sponsorships

The nonprot resources website Charityhowto.com

will host a webinar titled “How to Sell Event Spon-

sorships—A Step by Step Guide” on July 17 and July

25 at 3:00 p.m. ET.

According to organizers, knowing how to get spon-

sors for an event can be hard for many nonprots be-

cause they haven’t learned to nd them the right way. In

short, event sponsorship is sales, not philanthropy, and

you have to know how and what to sell to be successful.

This webinar will be led by Joe Waters, a nation-

ally recognized expert on event sponsorship, who will

share tips and tactics for how to get sponsors for an

event for your nonprot.

Attendees will learn:

• How to nd their rst or next event sponsor.

• What event sponsors want and look for.

• How to organize their event sponsorship materials.

• How to structure event sponsorship levels and

pricing.

Fees for this event are $87.

For more inforation, visit https://bit.ly/2B9hNM4.

Foundation Center looks at

launching capital campaigns

The Foundation Center will hold a webinar titled

“Your Major Donors Can Help Launch Your Capital

Campaign” on July 18 at 2:00 p.m. ET.

According to the center, this webinar is geared

toward nonprofits that are considering a capital

campaign, and want to learn how to prepare for the

campaign by engaging your biggest donors. The we-

binar will be led by capital campaign experts Andrea

Kihlstedt and Amy Eisenstein, who will share how

attendees can engage their biggest donors right from

the beginning and get the campaign kicked off on

positive footing.

Registration fees for this event are $49 until July

11, at which time they will increase to $75.

For more information, visit https://bit.ly/2VSduP9.

Webinar continues deep dive

on evaluating advocacy

The Foundation Center will hold a webinar titled

“Is Your Advocacy Making a Difference? A Frame-

work for Evaluating Your Campaign—Part 2” on

July 25 at 2:00 p.m. ET.

Hosted on the center’s Grantspace.org platform,

this webinar will look at progress indicators—dened

as measurable markers of progress that, when cap-

tured and tracked over time, signal whether you are

making progress toward your desired outcomes—and

how nonprots can ne-tune them so that they truly

t their own work and context.

Session leaders will explain and discuss how to

use rubrics, which are structured frameworks that

describe what it means to meet graduated standards;

and will demonstrate how to take an advocacy prog-

ress indicator and translate it into their own rubric.

Participants will then learn how to use these rubrics

as a way to combine data collection and reection

on progress.

Registration fees for this event are $49 until July

18, at which time they will increase to $75.

For more information, visit https://bit.

ly/2McTnMi. ■