Resources

• Date: 01 March 2018
• Published date: 01 March 2018
• DOI: http://doi.org/10.1002/nba.30428

MARCH 2018

9

NONPROFIT BUSINESS ADVISOR

© 2018 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

DOI: 10.1002/nba

Webinar explores common

budgeting mistakes

The Foundation Center will host a webinar titled

“How to Avoid Common Project Budget Mistakes”

on March 8 at 2:00 p.m. ET.

According to the center, an effective project budget

raises funds where needed, supports nancial sustain-

ability and organizational integrity and provides a

benchmark against which performance can be mea-

sured and reported. In this webinar, which will be led

by Paul Konigstein, a senior consultant at CliftonLar-

Foundation Center webinar

tackles program planning

The Foundation Center will host a webinar titled

“How to Plan Programs for Maximum Impact” on

March 15 at 2:00 p.m. ET.

According to organizers, program planning pres-

ents numerous challenges—from outside inuences

and multiple stakeholders to tight timelines and lim-

ited budgets—all of which make it difcult to know

where to start or how to stay on track. Thankfully,

they say, logic models provide a framework for un-

derstanding how your program’s resources, activities

and intended outcomes are connected. This webinar

will explore how to use logic models for planning,

describing and evaluating your programs.

The webinar will be led by Laurel Molloy, founder

of Innovations Quantied, a consulting rm that

helps nonprots increase their impact. Upon comple-

tion of this webinar, participants should be able to:

• Plan programs focused on outcomes.

• Use a logic model for funding proposals to draw

clear connections from need to programming to results.

• Communicate more clearly about their desired

impact, both internally and externally.

Fees for this event are $69, although early bird

discounts apply if registering by March 8.

For more information, visit http://bit.ly/2FeBEvt. ■

Charityhowto.com webinar looks

at direct mail campaigns

The nonprot resources website Charityhowto.com

will host a webinar titled “Direct Mail Is Not All

About Writing—How to Successfully Organize and

Execute Direct Mail Appeals” on March 7 and March

14 at 3:00 p.m. ET and 1:00 p.m. ET, respectively.

According to organizers, direct mail is still critical

for any successful nonprot that relies on fundraising.

Unfortunately, they say, nonprots are leaving a lot

of money on the table, because they don’t send their

appeals at the right time to the right audience with

the right approach.

This webinar—which will be hosted by Erica

Waasdorp, a veteran direct mail fundraiser—will

show participants how to successfully plan for and

execute appeals their donors will love. More speci-

cally, participants will learn:

• How to best segment their donors and prospects.

• How to design and produce appeals that t their

budgets.

• How to create the best ask amounts for their

donors.

• How to work with in-house resources as well as

printers, mail houses, and others to get their appeals

out the door.

• How to measure results and return on investment.

• How to create an overall direct mail plan for

the year.

• How to match their thank-you letters to t their

direct mail appeals.

• How to use email and social media to follow up

direct mail appeals.

Fees for this event are $87.

For more information, visit http://bit.ly/2Ea0Pjy.

Resources

sonAllen, participants will learn the role fundraising,

program and nance each play in creating the project

budget to achieve these objectives. They will also learn

what can happen when these functions don’t play their

expected roles—and how the negative consequences

can cascade throughout the organization.

This webinar is designed to help participants avoid:

Topics to be covered during the hour-and-a-half

session include:

• Allocating the wrong indirect costs to their

project.

• “Double dipping.”

• Budgeting too little money for their project.

• Requesting money for the wrong project.

• Creating a project budget that cannot be com-

pared with actual expenses.

Fees for this event are $69, although early bird

discounts apply if registering by March 1.

For more information, visit http://bit.ly/2n8tXR2.