Report highlights steps to stop funding of hate groups

• DOI: http://doi.org/10.1002/nba.30753
• Date: 01 May 2020
• Published date: 01 May 2020

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Vol. 368 May 2020

Peer-to-peer fundraising stays steady for 2019

Total revenues for the 30 largest U.S. peer-to-peer

fundraising campaigns posted a small decline in 2019,

according to an annual survey by the Peer-to-Peer

Professional Forum. But similar to last year, the in-

dustry is in better shape than these top-line numbers

would indicate, as the majority of large American

P2P fundraising programs—18 of the top 30—re-

ported revenue increases compared with 2018. And,

after removing the results of the American Cancer

Society’s Relay for Life, which is in the midst of a

deliberate downsizing, the results for the remaining

29 campaigns were collectively up for the year, the

data show.

According to the Peer-to-Peer Fundraising Thirty

report, the top 30 P2P campaigns raised nearly $1.37

billion in 2019, down from the $1.39 billion raised in

2018, or a drop of about 1.25%. That follows a similar

small decline in 2018, another year in which the num-

bers improved if you removed the stats from Relay

for Life, which the ACS is phasing out in favor of a

Also in this issue

Conferences and Events: The Network for Social

Work Management annual conference; 2020

DigiMarCon West; the Points of Light Conference

on Volunteering and Service ......................4

Nonprot Research: Survey breaks down Giving

Tuesday donors, engagement by generation .........5

Industry News: eBay for Charity sees record

donations for 2019 .............................6

Colleges, universities need to revamp strategies for

attracting young alumni donors ...................6

Industry News: Experts: Pandemic not likely to crush

charitable giving ...............................7

Small Business Administration emergency loans

available for nonprots ..........................7

Resources: Webinar offers tips on donor-retention

strategies; Candid offers tutorial on Foundation

Directory Online; Candid to host information session

on its Funding Information Network .............. 9

Employment Law: Legal cases that impact nonprots . 10

News: Briefs from around the sector .............. 12

Report highlights steps

to stop funding of hate groups

Research shows that hate speech, hate crimes

and bias incidents have surged over the past few

years, corresponding with an increased number of

mass shootings, attacks on houses of worship and

an overall resurgence of white supremacist–related

activity.

Philanthropic leaders have also noticed a con-

nection between these developments and the rising

use of donor-advised funds in directing nancial

support to hate groups, allowing donors to fund

their operations behind a veil of anonymity.

A new white paper from the Council on Amer-

ican Islamic Relations, the Southern Poverty Law

Center and the American Muslim Fund offers

a number of recommendations for how philan-

thropic groups—and especially community foun-

dations—can work to combat hate-funding. Some

of the suggestions involve specic, direct action on

the part of funders, including:

• Supporting the Hate is Not Charitable cam-

paign. The report urged funders and afnity net-

works to encourage their members to both adopt

the pledge and begin reviewing internal procedures

to screen grantees.

(See HATE on page 3)

(See FUNDRAISING on page 2)

wider variety of P2P events help throughout the year.

“While it’s easy to look at the top-line revenue

number and assume that peer-to-peer fundraising is

struggling, this year’s survey tells a much different

story,” said David Hessekiel, president of the Peer-

to-Peer Professional Forum.

According to Hessekiel, the Peer-to-Peer Fund-

raising Thirty reected a number of key trends that

have been shaping the industry the last few years,

including:

• The continued success of walk-based campaigns.

Per the survey data, walk-based campaigns had a par-

ticularly strong year in 2019, with 10 of the 16 walk