Pulling the Levers: Transformational Leadership, Public Service Motivation, and Mission Valence

AuthorBradley E. Wright,Sanjay K. Pandey,Donald P. Moynihan
Published date01 March 2012
DOIhttp://doi.org/10.1111/j.1540-6210.2011.02496.x
Date01 March 2012
Bradley E. Wright is associate profes-
sor of political science at the University of
North Carolina at Charlotte. His research
focuses on how employee attitudes and
behavior are inf‌l uenced by the interaction
between characteristics of the employee
and their organizational work environment.
E-mail: bwright@uncc.edu
Donald P. Moynihan is professor of
public affairs in the La Follette School of
Public Affairs at the University of Wisconsin
at Madison. His research examines the
application of organization theory to public
management issues such as performance,
budgeting, homeland security, election
administration, and employee behavior. He
is author of The Dynamics of Perform-
ance Management: Constructing
Information and Reform, which was
named best book by the Academy of Man-
agement’s Public and Nonprof‌i t Division.
E-mail: dmoynihan@lafollette.wisc.edu
Sanjay K. Pandey is associate professor
in the School of Public Affairs and Admin-
istration at Rutgers University in Newark,
New Jersey. He conducts research on public
management and health policy.
E-mail: skpandey@andromeda.rutgers.edu
206 Public Administration Review • March | April 2012
Public Administration Review,
Vol. 72, Iss. 2, pp. 206–215. © 2011 by
The American Society for Public Administration.
DOI: 10.111/j.1540-6210.2011.02496 .x.
Bradley E. Wright
University of North Carolina at Charlotte
Donald P. Moynihan
University of Wisconsin at Madison
Sanjay K. Pandey
Rutgers University at Newark
is article contributes to our understanding of public
service motivation and leadership by investigating ways
in which organizational leaders can reinforce and even
augment the potential ef‌f ects of public service motivation
on employees’ attraction to the organization’s mission
(mission valence).  e results contribute to two research
questions. First, the f‌i ndings provide new evidence on
the sources of public service motivation.  e authors f‌i nd
that transformational leadership is an organizational
factor associated with higher public service motivation.
Second, the article examines the relationship between
transformational leadership and mission valence.  e
authors f‌i nd that transformational leadership has an
important indirect ef‌f ect on mission valence through
its inf‌l uence on clarifying
organizational goals and fostering
public service motivation.
The fundamental ques-
tion of how to motivate
purposeful action and
performance in public organiza-
tions remains with us.  ere
is no shortage of theories, but there is a lack of clear
evidence to inform choices among the myriad alterna-
tives. To what extent should organizations emphasize
intrinsic or extrinsic motivators? To what extent should
managers focus attention on formal management sys-
tems versus informal systems? What role can leadership
play? In short, organizations and individual managers
need to better understand which levers they can call
on, and to what ef‌f ect (Moynihan and Pandey 2007a).
is article of‌f ers empirical evidence on these ques-
tions by investigating the mechanisms by which trans-
formational leaders can activate levers that enhance
mission valence. Given the long-standing recognition
of the power of worthy and attractive goals by organi-
zation and management scholars (e.g., Barnard 1938),
it is important to gain a better understanding of what
makes organizational goals attractive and compel-
ling to individual employees. We characterize this as
mission valence, a concept advanced by Rainey and
Steinbauer (1999), who draw on expectancy theory
to def‌i ne it as employee “af‌f ective orientations toward
particular outcomes” associated with an organization’s
mission (Vroom 1964, 15).  us, mission valence
can be viewed as an employee’s perceptions of the at-
tractiveness or salience of an organization’s purpose or
social contribution. Recent scholarship promotes the
argument that mission valence enhances the satisfac-
tion that an individual experiences (or anticipates to
receive) from advancing the organizational mission,
and, in turn, it can be expected to inf‌l uence the ability
of the organization to recruit, retain, and motivate its
employees (Wright 2007).
Despite the potential importance
of the relationship between mis-
sion valence and public service
motivation (PSM), it remains
understudied. In particular, we
know little about the role that
organizational leadership can
play in fostering public service
motivation and mission valence
(Park and Rainey 2008). A recent assessment of the
state of research in public service motivation underlined
the need to better explore the role of leadership:
[L]eaders can inf‌l uence public service motiva-
tion through several mechanisms, including en-
gaging employees’ existing values, infusing jobs
with meaning, and highlighting and rewarding
public service values.  ese processes are not
well understood …  e specif‌i c challenges
worth investigating include how leaders raise
the salience of collective identities and values
in followers’ self-concepts, linking the organi-
zational mission to organization members’ and
clients’ identities and values, and linking mem-
bers’ job behaviors to their identities and values.
(Perry and Hondeghem 2008, 308–9)
Indeed, Paarlberg and Lavigna (2010) argue that one
of the main challenges for research on public service
Pulling the Levers: Transformational Leadership, Public
Service Motivation, and Mission Valence
Despite the potential
importance of the relationship
between mission valence and
public service motivation
(PSM), it remains understudied.

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