Proactive career behaviors and subjective career success: The moderating role of national culture

AuthorSilvia Dello Russo,Mila Lazarova,Marijke Verbruggen,Adam Smale, ,Rick Cotton,Astrid Reichel,Michael Dickmann,Paula Rozo,Silvia Bagdadli,Martina Gianecchini,Robert Kaše,Anders Dysvik
DOIhttp://doi.org/10.1002/job.2316
Published date01 January 2019
Date01 January 2019
SPECIAL ISSUE ARTICLE
Proactive career behaviors and subjective career success: The
moderating role of national culture
Adam Smale
1
*|Silvia Bagdadli
2
*|Rick Cotton
3
*|Silvia Dello Russo
4
*|
Michael Dickmann
5
*|Anders Dysvik
6
*|Martina Gianecchini
7
*|Robert Kaše
8
*|
Mila Lazarova
9
*|Astrid Reichel
10
*|Paula Rozo
11
*|Marijke Verbruggen
12
*|On behalf of
the CrossCultural Collaboration on Contemporary Careers (5C) research collaborative
1
University of Vaasa, Vaasa, Finland
2
Bocconi University, Milan, Italy
3
University of Victoria, Victoria, British
Columbia, Canada
4
Instituto Universitário de Lisboa (ISCTEIUL),
Lisbon, Portugal
5
School of Management, Cranfield University,
Cranfield, UK
6
BI Norwegian Business School, Oslo, Norway
7
University of Padova, Padova, Italy
8
Faculty of Economics, University of Ljubljana,
Ljubljana, Slovenia
9
Beedie School of Business, Simon Fraser
University, Vancouver, British Columbia,
Canada
10
University of Salzburg, Salzburg, Austria
11
Los Andes University, Bogotá, Columbia
12
KU Leuven, Leuven, Belgium
Correspondence
Adam Smale, University of Vaasa, P.O. Box
700, 65101 Vaasa, Finland.
Email: adam.smale@uva.fi
Summary
Although career proactivity has positive consequences for an individual's career suc-
cess, studies mostly examine objective measures of success within single countries.
This raises important questions about whether proactivity is equally beneficial for
different aspects of subjective career success, and the extent to which these benefits
extend across cultures. Drawing on Social Information Processing theory, we exam-
ined the relationship between proactive career behaviors and two aspects of subjec-
tive career successfinancial success and worklife balanceand the moderating role
of national culture. We tested our hypotheses using multilevel analyses on a large
scale sample of 11,892 employees from 22 countries covering nine of GLOBE's 10
cultural clusters. Although we found that proactive career behaviors were positively
related to subjective financial success, this relationship was not significant for work
life balance. Furthermore, career proactivity was relatively more important for sub-
jective financial success in cultures with high ingroup collectivism, high power dis-
tance, and low uncertainty avoidance. For worklife balance, career proactivity was
relatively more important in cultures characterized by high ingroup collectivism and
humane orientation. Our findings underline the need to treat subjective career suc-
cess as a multidimensional construct and highlight the complex role of national culture
in shaping the outcomes of career proactivity.
KEYWORDS
career selfmanagement, career success,national culture, proactive career behaviors
*
These 12 authors contributed equally to the article.
The quantitative part of this research endeavor has taken a number of years from conceptualization through to implementation. During this time, we have tried to
ensure that we gained the maximum possible through this multiauthor approach while maintaining the integrity of our research. Many of the authors were involved in
conceptualizing the research at facetoface meetings held twice a year for this purpose during 20072014. All of the authors were involved in data collection in some
capacity in their representative countries. All of the 12 main authors and many of the authors in the 5C collaborative were then involved in the subsequent initial
analysis and interpretation of the data in similar biannual meetings held during 20142018. In between each of the wholecollaborative meetings, the 12 main authors
took the group's inputs away to work on them in meetings held facetoface, via email and Skype. The original text was drafted and revised among the 12 firstnamed
authors before inviting critical input and revisions from the other 34 authors. The final text emerged from the input received from the collaborative, and all authors
have signed off on the submission. This submitted version of the paper thus reflects the input and views of all 46 authors, and all are prepared to be accoun table for its
content. This process was repeated during the revision and resubmission stage. The large number of authors has facilitated the collection of an extensive, multi
country dataset and has added credibility to both the data and its interpretation that, we believe, could not have been achieved with a smaller group. The 5C
collaborative includes a larger number of scholars than are included here.
Received: 30 November 2016 Revised: 22 May 2018 Accepted: 11 June 2018
DOI: 10.1002/job.2316
J Organ Behav. 2019;40:105122. © 2018 John Wiley & Sons, Ltd.wileyonlinelibrary.com/journal/job 105
1|INTRODUCTION
In conjunction with employment relationships becoming shorter and
more flexible, the planning and managing of careers has become more
selfdirected (Sullivan & Baruch, 2009). At the same time, traditional
conceptualizations of careers as a job for life(Simons, Goddard, &
Patton, 2000) or upward progression within one or two organiza-
tions(Eby, Butts, & Lockwood, 2003) have become less salient. In
order to achieve career success, employees in this more dynamic,
boundaryless career context are thus being advisedand expected
to manage their careers proactively (Direnzo & Greenhaus, 2011;
Verbruggen & Sels, 2010).
Proactive behaviors refer to behaviors that are selfinitiated,
futureoriented, and changeinducing (Grant & Ashford, 2008). They
can take a variety of forms such as voice, personal initiative, feedback
seeking, and issue selling (Parker & Collins, 2010). This study focuses
on one set of proactive behaviorsproactive career behaviorswhich
refer to selfdirected activities individuals engage in to manage their
careers (Seibert, Kraimer, & Crant, 2001).
Research shows that proactive career behaviors are positively
related to career success (De Vos, Dewettinck, & Buyens, 2009;
Verbruggen, Sels, & Forrier, 2007). However, this research comprises
a small number of studies demonstrating the positive effect of career
initiatives (Seibert, Kraimer, & Crant, 2001), careerenhancing
strategies (Nabi, 1999), and career selfmanagement (Abele & Wiese,
2008) on objective career success (e.g., salary and promotions). In
contrast, studies on the effects of proactive career behaviors on
subjective career success (e.g., perceived career success and career
satisfaction) are scarce, inconclusive, and do not acknowledge the
multidimensionality of the subjective career success concept.
Subjective career success, which capture (s) individuals' subjec-
tive judgments about their career attainments(Ng, Eby, Sorensen, &
Feldman, 2005, p. 368), has emerged as an important variable in
careers research. Objective career success, such as promotions and
increases in salary, is often not available to everyone in organizations,
especially because organizations have become flatter and careers less
hierarchical and predictable. Therefore, other evaluation criteriahow
personally meaningful careers are and how one experiences one's own
career successhave become more salient (Ng & Feldman, 2014).
Furthermore, satisfaction with one's career has been shown to be
important in understanding people's life satisfaction, more important
than job satisfaction, for example, (Erdogan, Bauer, Truxillo, &
Mansfield, 2012). For both of these reasons, it is beneficial for organi-
zations to understand how employees feel about their subjective
career success and what affects it.
Individuals from different cultures are likely to use different
means and to be led by different values and norms when evaluating
how successful various aspects of their careers have been (Dries,
Pepermans, & Carlier, 2008). It is thus problematic that the vast major-
ity of studies on proactive career behaviors have been conducted in
single countries, predominantly the United States (Seibert, Kraimer,
& Crant, 2001; Shockley, Ureksoy, Rodopman, Poteat, & Dullaghan,
2016) and Western Europe (e.g., De Vos et al., 2009; Verbruggen
et al., 2007). Because these countries mostly reflect the WEIRD
perspectiveWestern, Educated, Industrialized, Rich, and Democratic
countries (Henrich, Heine, & Norenzayan, 2010)where a strong
emphasis on selfmanagement is more prevalent (Inkson, Gunz,
Ganesh, & Roper, 2012)the positive consequences of proactive
career behaviors may not be surprising. Although this research has
contributed to our understanding of the effects of career proactivity,
the lack of crosscountry research has meant that we are unable to
draw conclusions about whether these effects are generalizable across
cultures (cf. Shockley et al., 2016; Pan & Zhou, 2015).
Collectively, important questions remain regarding whether
proactive career behaviors are equally beneficial for different aspects
of an individual's subjective career success, and the extent to which
these benefits vary across cultures. We focus on the relationship
between proactive career behaviors and the perceived achievement
of two inherently different meanings of subjective career success that
have been shown to be consistently important yet are sensitive to
cultural differences (Briscoe, Hall, & Mayrhofer, 2012; Chudzikowski
et al., 2012)subjective financial success and worklife balance. This
study thus sets out to address the following research questions: Are
proactive career behaviors associated with higher levels of subjective
career success in the form of financial success and worklife balance,
and to what extent are these relationships influenced by national culture?
Based on a multicountry dataset, we develop and test hypotheses on
the relationship between proactive career behaviors and subjective
financial success and worklife balance, as well as the moderating
role of five dimensions of culture (ingroup collectivism, humane
orientation, power distance, uncertainty avoidance, and performance
orientation).
The study seeks to contribute to the literature in two main ways.
First, by investigating career proactivity and two different dimensions
of subjective career success, the study contributes to the careers liter-
ature by shedding light on the extent to which the positive outcomes
of proactive career behaviors extend beyond the objective measures
of career success to include different personal meanings of subjective
career success. And second, by examining the moderating role of
culture across a large number of Western and nonWestern countries,
the study contributes to the general proactivity literature by revealing
how the cultural context, within which individuals enact their
proactive behaviors and form assessments about their subjective
career success, influences the relationship between proactivity and
attitudinal outcomes.
2|THEORETICAL MODEL AND
HYPOTHESES
2.1 |Proactive career behaviors and subjective
career success
Proactive career behaviors in the careers literature have included indi-
vidual career management (Sturges, Guest, Conway, & Davey, 2002;
Verbruggen et al., 2007), career selfmanagement (Abele & Wiese,
2008; De Vos & Soens, 2008), and careerenhancing strategies (Nabi,
2003), all generally referring to the selfdirected activities employees
display with respect to managing their careers (Seibert, Kraimer, &
Crant, 2001). These behaviors allow individuals to make a realistic
106 SMALE ET AL.

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