New service leverages fitness tracking apps to boost engagement with P2P campaigns

• Published date: 01 July 2020
• DOI: http://doi.org/10.1002/nba.30790
• Date: 01 July 2020

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Vol. 370 July 2020

New service leverages tness tracking apps

to boost engagement with P2P campaigns

With the COVID-19 pandemic keeping people

throughout the world at home and socially distanced

from one another, nonprots have had to fundamen-

tally rethink their fundraising strategies. Instead of

holding fancy galas and similar events that bring

large groups together to raise funds and otherwise

show support for a worthy cause, many charities have

sought to take their fundraising campaigns digital,

enabling their donors to show their support via online

platforms instead.

But one area that has been difcult to “digitize”

is peer-to-peer fundraising, which by its very nature

is focused around groups of people taking part in a

shared activity—whether that’s a 5K run, a 30-mile

bike ride or a 24-hour walk-a-thon. Many organiza-

tions have struggled to motivate donors and support-

ers to take part in these events without the physical

component, where they do their part by walking,

biking or running the course, and raising money from

their friends, family and co-workers based upon their

Also in this issue

Conferences & Events: ADRP Annual International

Conference; Alliance for Nonprot Management

2020 Annual Conference; Grantmakers for

Education Annual Conference ....................4

Industry News: IRS proposed revised rules for

accounting for unrelated business income ...........5

Nonprot Research: Study shows importance of

general operating support, capacity-building grants

for nonprots .................................6

Industry News: Sale of Public Interest Registry and

.ORG domain called off .........................7

Republic Services launches new community support

initiative .....................................7

Resources: Charityhowto.com webinar explores

peer-to-peer fundraising; Candid offers intro class

on proposal writing; Webinar offers tips on securing

corporate support ..............................9

Employment Law: Legal cases that impact nonprots . 10

News: Briefs from around the sector .............. 12

Groups call for higher

mandatory payouts

A coalition of nearly 300 philanthropists, non-

prot executives and foundation leaders has called

on Congress to increase the mandatory payout

rules for private foundations and donor-advised

funds to 10%.

In a letter to House Speaker Nancy Pelosi,

D-CA, Senate minority leader Chuck Schumer,

D-NY, and other senior leadership from the

House and the Senate, the group—organized by

the Charity Reform Initiative at the Institute for

Policy Studies, the Wallace Global Fund and the

Patriotic Millionaires organization—calls for leg-

islators to consider “passive” what it calls “emer-

gency charitable stimulus” legislation that would

increase the mandated annual foundation payout

over the next three years.

The letter argues that this would enable Con-

gress to inject more than $200 billion into the

economy over the next three years, according to

estimates by the Institute for Policy Studies, with-

out spending any taxpayer money.

Under current law, private foundations are cur-

rently required to pay out 5% of their assets each

year in grants and overhead, and DAFs are not

(See PAYOUT on on page 3)

(See ENGAGEMENT on page 2)

participation in the activity.

Thanks to technological advances, though, it’s

now possible for walkers, riders and runners to not

only participate, but to document and publicize their

journeys in real-time. Nonprot Business Advisor

recently spoke with Terry LoPresti, chief technology

ofcer at the fundraising and employee engagement

company FrontStream, about the company’s new

service that integrates location apps ubiquitous on

smartphones and tness tracking devices into its

agship fundraising platform, dubbed Panorama, to

bolster participation and engagement in peer-to-peer