Motivations to Pursue Accreditation in Children's Mental Health Care: A Multiple Case Study

AuthorMadeline Y. Lee
Date01 March 2014
Published date01 March 2014
DOIhttp://doi.org/10.1002/nml.21098
FROM THE FIELD
Motivations to Pursue
Accreditation in Children’s
Mental Health Care
A Multiple Case Study
Madeline Y. Lee
Tulane University
Accreditation is a growing, worldwide phenomenon that has
spread to a range of industries and fields, including nonprofit
social services and mental health care. Thousands of organiza-
tions are accredited, but it is not known what is driving the
growth of this phenomenon. Using a multiple case study design,
this exploratory study aimed to understand children’s mental
health agencies’ motivations to pursue accreditation. In-depth
interviews, focus groups, document reviews, and limited observa-
tions were conducted at five children’s mental health agencies that
had recently undergone or were undergoing the Council on Accred-
itation process. Agencies were influenced by external factors, such
as policies that require accreditation, wanting to assert their posi-
tions in the field, and the need to increase funding opportunities.
Other factors were internal, related to agency leadership using
accreditation as a platform for change and agencies’ genuine
intent to improve services. Implications for agencies, accreditors,
and future research are offered.
Correspondence to: Madeline Y. Lee, School of Social Work, Tulane University, 6823
St. Charles Ave., Bldg. 9, New Orleans, LA 70118. E-mail: mlee17@tulane.edu.
NONPROFIT MANAGEMENT & LEADERSHIP, vol. 24, no. 3, Spring 2014 © 2014 Wiley Periodicals, Inc 399
Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/nml.21098
This work was supported by grants from the National Institute of Mental Health
(F31 MH086218–01) and the Fahs-Beck Fund for Research and Experimentation.
Special thanks to Curtis McMillen for his valuable input and insight throughout
the development of this work, and also to Enola Proctor, Ramesh Raghavan,
Melissa Jonson-Reid, Bradley Stoner, Barton Hamilton, Charles Figley, Fred Buttell,
and Henrika McCoy.
400 LEE
Nonprofit Management & Leadership DOI: 10.1002/nml
Keywords: children’s mental health, nonprofit social services,
accreditation, Council on Accreditation, multiple case study
ACCREDITATION IS A GROWING, worldwide phenomenon
(Braithwaite et al. 2006). Everything from hospitals to tree
care companies can be accredited, and millions of people
rely on accredited institutions everywhere from Australia to Zambia.
As a potential signal of quality, credibility, and trustworthiness, ac-
creditation has spread to a range of industries and fields, including
nonprofit social services and mental health care. Although not
without critics, accreditation is seen as a way to improve account-
ability and oversight of organizations (Gibelman and Gelman
2002; Shaw and Allen 2009), but it is not known what is driving
the growth of the accreditation phenomenon.
The aim of this exploratory study is to understand children’s
mental health agencies’ motivations to pursue accreditation, specifi-
cally with the Council on Accreditation (COA). COA was founded
in 1977 when the Family Service of America (now the Alliance for
Children and Families) and the Child Welfare League of America
jointly proposed to develop a national accreditor specifically for
children and family services (Carman 1996). COA was established
to identify agencies eligible for funding, for third-party insurance
reimbursement, and determine the quality of services delivered
(Carman 1996).
In 2010, COA accredited or was in the process of accrediting more
than 1,800 organizations that serve more than seven million individu-
als and families in the United States, Canada, Bermuda, Puerto Rico,
England, and the Philippines (COA n.d.). Today, the COA office
remains located in New York City and is staffed with approximately
fifty employees and nearly one thousand volunteer peer reviewers.
Motivations and Trends behind the
Accreditation Phenomenon
Overall, a small but growing literature on accreditation has pro-
vided moderate evidence for accreditation’s merit (Cerqueira 2006;
Mays 2004), but little research has been published on its determinants,
the motivations, and trends behind accreditation (Shaw, Kutryba,
Braithwaite, Bedlicki, and Warunek 2010). Although accreditation
has long existed for schools and hospitals, it has been growing in
other fields (Bothwell 2000).
One recent, illustrative example of the accreditation movement
is in public health. In 2011, the Centers for Disease Control and
Prevention (CDC), together with the Robert Wood Johnson Foun-
dation, launched the Public Health Accreditation Board (PHAB), a
national, voluntary accreditation program for local, state, territorial,

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