Measuring Deal Premiums in Takeovers

AuthorSerif Aziz Simsir,Harold Mulherin
Date01 March 2015
DOIhttp://doi.org/10.1111/fima.12053
Published date01 March 2015
Measuring Deal Premiums in Takeovers
Harold Mulherin and Serif Aziz Simsir
We investigate whether the merger announcement dates provided in the Securities Data Corpo-
ration (SDC) database are handled correctly by researchers performing event studies. We find
that in 24.1% of deals, the popular choice of using the SDC’s “Date Announced” field as the
event date leads to biased estimates of target firm abnormal returns because of earlier abnormal
price movements due to merger-related events such as merger rumors or search-for-buyer types
of announcements. We hand collect the merger-related events from news sources and make the
complete data set publicly available at the Financial Management website.
The wealth effects of mergers on acquirer and targetf irm shareholders are of interest to a broad
body of academics and practitioners from different fields. Academics are typically interested in
the mechanics of takeover markets, which includes the divisionof merger-driven wealth between
the merging firms. Mergers and acquisitions (M&A) advisors estimate the wealth effects of past
mergers, especially on the target firm shareholders, to assess whether their clients are receiving
fair premiums from the proposed transactions.
The traditional method of estimating the wealth effects of mergers is to perform event studies
around the merger announcement dates. This sort of event study methodology relies on two
assumptions to estimate the wealth effects of mergers: 1) the markets are efficient and 2) the
merger announcement about to be released by the merging firm is unknown to outside investors
at the time of the announcement. Only when these conditions are met does the change in merging
firms’ stock prices accurately reflect the wealth effect of the merger in response to the merger
announcement. The vast majority of the empirical M&A literature relies on these twoassumptions
when attempting to identify the factors that shape merger outcomes.
In this paper, we investigate whether the second part of the above-stated premise, merger news
is unknown or unanticipated by outside investors at the time of the announcement, holds around
the primary announcement dates (the “Date Announced” field [DA]) that are recorded in the
Securities Data Corporation (SDC) database, a popular resource used in empirical research.1,2
Wegratefully acknowledge helpful feedback and comments fromRaghavendra Rau (Editor), Basak Tanyeri, BurcuEsmer,
Gul Demirtas, Birgul Arslan, and the seminar participants at Bilkent University.We thank Hasan Burak Arslan and Baris
Korcan Ak fortheir excellent research assistance and Yigit Atilgan for his financial contribution to our project.
Harold Mulherin is a Professor in the Department of Finance, Terry College of Business at the University of Georgia
in Athens, GA. Serif Aziz Simsir is an Assistant Professor in the Sabanci Schoolof Management at Sabanci University in
Istanbul, Turkey.
1The SDC database and its DA field are heavily used by academics working in the M&A field. Wedownloaded papers
published in the major finance journals (Financial Management,Journal of Banking and Finance,Journal of Financial
Economics,Journal of Financial and Quantitative Analysis,The Journalof Corporate Finance,The Journal of Finance,
Management Science, and The Reviewof Financial Studies) from January 2006 to May 2011 with JEL code G34 (Mergers
and Acquisitions). Some journals do not report JEL codes; in these cases, we used several M&A-related keywords to
locate the relevant papers. This search resulted in a total of 145 papers, 107 of which relyentirely or partially on SDC to
create the data set. With the exception of a few papers that carefullyidentify the f irst time a target is involvedin merger
negotiations (Ryngaert and Scholten, 2010), the significant majority of papers that perform event studies directly use the
DA field in the SDC database.
2Wedo not analyze the effect of merger anticipation on merging firm stock prices. For a recent discussion of these issues,
see Edmans, Goldstein, and Jiang (2012) and Betton et al. (2013).
Financial Management Spring 2015 pages 1 - 14

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