Location and survival of MNEs' subsidiaries: Agglomeration and heterogeneity of firms

AuthorSergio Mariotti,Rocco Mosconi,Lucia Piscitello
Date01 December 2019
Published date01 December 2019
DOIhttp://doi.org/10.1002/smj.3081
RESEARCH ARTICLE
Location and survival of MNEs' subsidiaries:
Agglomeration and heterogeneity of firms
Sergio Mariotti
1
| Rocco Mosconi
1
| Lucia Piscitello
1,2
1
Politecnico di Milano - Department of
Management, Economics and Industrial
Engineering, Milan, Italy
2
Henley Business SchoolUniversity of
Reading, Reading, UK
Correspondence
Lucia Piscitello, Henley Business School
University of Reading, Whiteknights,
Reading RG6 6UD, UK.
Email: lucia.piscitello@henley.ac.uk
Abstract
Research summary: Our study provides a quasi
replication of Shaver and Flyer (2000), which was among
the first studies that challenged the positive role of
agglomeration in determining companies' location choice
and performances, thus changing the way management
scholars view companies' attitude towards agglomeration
forces. We employ the same research design, specification
and tests, and a different population, to discuss the gener-
alizability of the original study. Building on the frame-
work of Shaver and Flyer (2000), our findings offer
intriguing new empirical evidence highlighting the impor-
tance of the differential between entering foreign firms
and host country firms as a crucial condition in under-
standing agglomeration forces and adverse selection
mechanisms.
Managerial summary: Our exercise confirms that
agglomeration forces act differently on stronger versus
weaker multinational enterprises (MNEs). However, we
find that stronger MNEs tend to avoid location in highly
specialized areas when they are afraid of knowledge leak-
ages towards host countrybased rivals that have enough
absorptive capacity to benefit and improve their competi-
tive advantages. Managerial implications are quite rele-
vant. Indeed, when MNEs avoid colocation in highly
specialized areas, they also limit their own access to local
knowledge and other agglomeration economies, such as
supply networks and qualified workforce. Thus, MNEs
managers need to design and implement devices that, on
the one hand prevent local leakages of their knowledge
Received: 26 January 2017 Revised: 20 June 2019 Accepted: 17 July 2019 Published on: 4 September 2019
DOI: 10.1002/smj.3081
2242 © 2019 John Wiley & Sons, Ltd. Strat Mgmt J. 2019;40:22422270.wileyonlinelibrary.com/journal/smj
and, on the other, do not hinder their access to local
unique knowledge and resources.
KEYWORDS
agglomeration, foreign subsidiaries, heterogeneity, location, survival
1|INTRODUCTION
The role of agglomeration forces, that is, the relationship between the characteristics of the local con-
text and the behavior of firms is a critical issue, not only in strategic management. From Marshall
(1890) onwards, economists and geographers have assessedboth theoretically and empirically
the importance of agglomeration in explaining the geographical distribution of activities and firms
(see the reviews by Combes & Gobillon, 2015; and Rosenthal & Strange, 2004). Agglomeration
economies concern the formation of a specialized local labor market, the vertical relationships along
the value chain, and the emergence of industry-specific spillovers. Thus, agglomeration effects refer
to the mechanisms that make it more productive to cluster with other actors in the same area: reduced
transportation and associated operational costs, and reduced costs of moving people across space,
thus allowing labor market pooling and efficient allocation of labor (Puga, 2010), as well as faceto
face contacts, flows of ideas, and knowledge spillovers (for a collection on agglomeration econom-
ics, see Glaeser, 2010).
Along this line, business analysts and management scholars have been studying companies' loca-
tion strategies correlating them with concentration of activities. In other words, firms locate their
activities in agglomerated clusters, as long as they can exploit agglomeration externalities and reduce
their costs (Hennart & Park, 1994; Mariotti & Piscitello, 1995).
This was the dominant credo about firms' location behavior until the publication of Shaver and
Flyer (2000), henceforth SF, which provided a critical discussion challenging the attraction role of
local agglomeration economies. On the one hand colocating with other actors provide firms with
agglomeration benefits; on the other hand, it might also generate costs, previously understated by the
literature, and the net balance is not always obvious. SF argued that externalities stemming from geo-
graphic clustering are not automatically positive and that in certain circumstances firms gain more
from avoiding agglomeration. Specifically, firms vary in the net benefit they receive from agglomer-
ation economies. For example, firms with the best technologies, human capital, training programs,
suppliers or distributors will minimally benefit from access to competitors' technologies, human capi-
tal, training programs, suppliers or distributors(SF, 2000: 1175), while the opposite will be true for
weaker firms.
In other words, firms' heterogeneity matters: good technology firmsmayprefertoremainisolated,
as they fear to dissipate their competitive advantages through the generation of externalities that benefit
local competitors, thus seeing agglomeration economies as a centrifugal rather than a centripetal force.
Conversely, weak technology firmswould be more inclined to agglomerate as they bet on a favorable
balance between positive and negative externalities they can access through agglomeration, thus inducing
an adverse selection effect, according to which only weak firms will be keen on agglomerating.
Reflecting its overall impact, the SF study is well cited, with more than 960 Google Scholar cita-
tions as in June 2019, with an average number of citations equal to 67.6 per year in the last decade
(20092018), and 380 Web of Science citations (with an increasing trend in the recent years). Since
MARIOTTI ET AL.2243

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