Lampooning lumbering dinosaur banks.

• Position: Hampden Bank - Brief article

[ILLUSTRATION OMITTED]

Branding; Runner-Up; Asset Size: $500 Million to $1 Billion

ABAMN Financial Marketing Awards

Institution: Hampden Bank, Springfield, Mass.

The aim of this campaign was to communicate to the customers of the large national, regional and out-of-state banks in the market. Using a dinosaur metaphor, the campaign poked fun at the larger banks, suggesting that they were...