It's All About People, People.

• Author: Roach, Betsi
• Position: LMA NEWS

As the year comes to an end, there are so many reasons for me to be thankful--perhaps most for the relationships I have had the opportunity to build and strengthen over the year. It is through those relationships and the positive energy around our move to a regional structure that I am more excited about the future than ever before.

If there is one thing I know to be true after having met so many LMA members in person this year, it is that we are a personable bunch. We know how to build relationships--how to bring the voice of the client into the firm, build bridges and work on collaborative teams. Those foundational aspects of building relationships and trust cannot diminish, especially with more technology impacting our lives every day.

Some of the most successful professionals are those who have taken the initiative to reach across the table and build strong relationships with other departments. Today, technology directors and marketing directors have the opportunity to become BFFs--to support and augment one another's strengths as we move into a hyper-digital world. I encourage you to find ways to develop effective working...