In Print.
| Jurisdiction | United States |
| Date | 01 July 2016 |
The following is a roundup of some of the latest books that are relevant and informative to the legal marketing professional.
The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue
Author: Andrew Dietz
Publication: 2014
Publisher: Andrew Dietz
ISBN: 978-0-07-182588-7
Business development consultant Andrew Dietz effectively leverages a sports analogy to take the reader through the process of getting oneself into the ideal position to sell services. The author, who takes on the role of coach, shows the reader the "game footage" of Sam Wentworth, a senior associate who needs to prove himself on the business development "field" before he can make partner. Dietz stops at critical points...
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