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The following is a roundup of some of the latest books that are relevant and informative to the legal marketing professional.

The Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue

Author: Andrew Dietz

Publication: 2014

Publisher: Andrew Dietz

ISBN: 978-0-07-182588-7

Business development consultant Andrew Dietz effectively leverages a sports analogy to take the reader through the process of getting oneself into the ideal position to sell services. The author, who takes on the role of coach, shows the reader the "game footage" of Sam Wentworth, a senior associate who needs to prove himself on the business development "field" before he can make partner. Dietz stops at critical points, showing the reader where Sam succeeds and where he trips up. Dietz provides best practices for establishing authentic business relationships, analyzes obstacles and suggests tactics to address unexpected challenges.

One of a Kind: A Proven Path to a Profitable Law Practice

Author: Jay Harrington

Publication: 2016

Publisher: Attorney at Work

ISBN: 978-0-9895293-4-1

In his new book, lawyer-turned-legal marketer Jay Harrington lays out a path for lawyers to build a profitable practice. In One of a Kind, you will learn how to harness your creativity to develop a profitable niche practice; build your personal brand; increase your visibility; improve the brand experience of clients; and become a prolific, effective content marketer.

The Challenger Sale: Taking Control of the Customer Conversation

Authors: Matthew Dixon and Brent Adamson

Publication: 2011

Publisher: Portfolio/Penguin

ISBN: 978-1-59184-435-8

This book takes relationship-based marketing and business development to the next level. The authors, who studied salespeople in various industries and geographic areas, argue that the classic...