Impact investors seeing positive social, financial ROI

Date01 August 2019
DOIhttp://doi.org/10.1002/nba.30639
Published date01 August 2019
NONPROFIT BUSINESS ADVISOR AUGUST 2019
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DOI: 10.1002/nba
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12
Two-thirds of baby boomer entrepreneurs give
to a limited number of speci c causes, displaying a
more focused approach to their philanthropic efforts
compared to the 57% of millennials who support a
wide variety of causes.
Gen X entrepreneurs, meanwhile, are focused on
their local communities, with 90% valuing charities
that bene t the area where they live, compared to
79% of boomers. And similar to boomers, Gen X
entrepreneurs tend to focus their giving on a nar-
row set of causes and prefer to support traditional,
well-established nonpro ts. However, they are more
closely aligned with millennials in their tendency to
be hands-on, with 61% preferring to be personally in-
volved with the charities they support, the report said.
For more information, and to access the report in
full, visit https://bit.ly/2JcDGQa.
MILLENNIALS (continued from page 7)
Impact investors seeing positive social, nancial ROI
Data released by the Global Impact Investing
Network shows that the vast majority of impact
investors are seeing good rates of return, in terms
of both  nances and social impact.
The data is laid out in the GIIN’s latest Annual
Impact Investor Survey, the most comprehensive
overview of the current global impact investing
market. The survey looks at trends and topics such
as capital allocations by sector, geography and
instrument; indicators of market growth; industry
challenges; impact measurement and management;
nancial and impact performance; and more.
According to the latest report:
The impact investing market continues to grow
and mature. Collectively, respondents to the survey
manage around $239 billion in assets. A subset of
80 investors that contributed to the Annual Survey
both four years ago and this year grew their assets at
a compound annual growth rate of nearly 17%—a
sign that the market is not only growing through
new investors entering the market, but also due to
increasing assets under management from those
already in the market, the GIIN said.
Impact investors report performance in line
with both  nancial and impact expectations. A clear
majority of respondents indicated that their invest-
ments have met or exceeded their expectations for
impact (98%) and  nancial performance (91%).
Impact measurement is key to investors’ goals
and practices. Respondents nearly universally mea-
sure and manage their impact, typically using a
mix of qualitative information, proprietary metrics,
and metrics aligned to IRIS—a generally accepted
system for measuring, managing and optimizing
impact. And more than 60% of investors track their
investment performance to the United Nations’
Sustainable Development Goals, the report said.
For more information, visit https://thegiin.org.

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