Ice cream charity promotion.

PositionCommunity Service - Brief article

Institution: Susquehanna Bank, Lancaster, PA.

Asset size: $18 billion

This summer, the bank organized a promotion with local ice cream parlors in which Susquehanna agreed to donate $3 to Make-A-Wish for each cone or dish of a specific flavor of ice cream that was served. The flavor in question was "Stellar Ice Cream" named for the bank's new Stellar Checking account.

Stellar Ice Cream is a combination of mint ice cream, crushed Andes candies, gold sprinkles and chocolate chips. The flavor...

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