How Nonprofits Can Take a Page From Corporate America's Playbook

• Author: Rehana Absar
• Date: 01 May 2019
• Published date: 01 May 2019
• DOI: http://doi.org/10.1002/nba.30589

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Vol. 356 May 2019

How Nonprots Can Take a Page

From Corporate America’s Playbook

By Rehana Absar

At rst glance, it would seem that nonprots and

corporations share few common traits, but that is

changing. Corporations have been historically driven

by prot and the value they derive from achieving

their bottom line for their investors. Nonprots are

driven by a mission to achieve social impact. In to-

day’s climate, however, those lines are increasingly

blurred. More and more business analysts see social

enterprise as the impact model of the future and

critical to the for-prot sector’s mission of achieving

greater growth. The nonprot sector too can take im-

portant lessons from the bottom line–driven for-prot

sector that can better help them achieve its mission.

For the nonprot human services sector in par-

ticular, supported by community-based organizations

(CBOs), the lessons of corporate America are critical in

the face of mounting nancial challenges. CBOs work

in partnership with the public and philanthropic sector

to comprise a human services ecosystem that impacts

health and well-being, economic and educational

Also in this issue

Conferences and Events: Nonprot Learning Lab’s

Nonprot Institutes; the Engage for Good 2019

Conference; and the 2019 DigiMarCon East .........4

Fundraising: Peer-to-peer fundraising shows modest

improvement for most charities ...................5

Nonprot Research: Study: Nonprot brand awareness

differs depending on income levels .................6

Industry News: Gender among several factors

inuencing fundraiser salaries .................... 7

Campaign takes aim at DAF donations to hate groups

Challenge ....................................7

Resources: Charityhowto.com webinar gives the basics on

grantmaker relationships; Webinar looks at ROI of tech

projects; Foundation Center webinar dials in on disaster

philanthropy ..................................9

Employment Law: Legal cases that impact nonprots...10

News: Briefs from around the sector .............. 12

Study nds similar giving

levels across race

New research from the Women’s Philanthropy

Institute at Indiana University nds that charitable

giving levels don’t differ all that much among

people of different racial or ethnic groups. But

levels of volunteerism—and the ways in which they

participate in such service—do.

The ndings are included in Women Give 2019:

Gender and Giving Across Communities of Color,

which looks at the intersection of race, giving and

gender.

The report found that households across all

racial groups give to charity, and a donor’s race

(See STUDY on on page 4)

opportunities, and safety and security, enabling people

to reach their full potential and communities to thrive.

There are more than 210,000 nonprot human

services CBOs across America providing vital services

to communities today, according to the National

Center for Charitable Statistics. An estimated one

in ve Americans receives some form of support or

services from the human services ecosystem each year.

These CBOs are responsible for delivering in excess

of $200 billion in services to individuals, families and

communities annually.

The value to society of a healthy human services

ecosystem is immeasurable. Those one in ve Ameri-

cans access a range of services that enable them to

lead healthier, more stable and more productive lives.

Their enhanced productivity benets society and

the economy through increased contributions to the

workforce and tax base, and through better health

outcomes and more stable lives, which in turn lead

to reduced medical and incarceration costs.

Conversely, when individuals and families do not

have access to the supports that enable well-being, the

(See LESSONS on page 2)