How much do CEOs really matter? Reaffirming that the CEO effect is mostly due to chance

AuthorMarkus A. Fitza
DOIhttp://doi.org/10.1002/smj.2597
Date01 March 2017
Published date01 March 2017
Strategic Management Journal
Strat. Mgmt. J.,38: 802–811 (2017)
Published online EarlyView 2 December 2016 in WileyOnline Library (wileyonlinelibrary.com) DOI: 10.1002/smj.2597
Received 27 July 2016;Final revisionreceived 13 September 2016
COMMENTARY
HOW MUCH DO CEOS REALLY MATTER?
REAFFIRMING THAT THE CEO EFFECT IS MOSTLY
DUE TO CHANCE
MARKUS A. FITZA1,2*
1Department of Management, Mays Business School, Texas A&M University,
College Station, Texas, U.S.A.
2Frankfurt School of Finance & Management, Frankfurt, Germany
How much of the variance in rm performance can be attributed to CEOs? This question has
been the focus of a long debate in management research. In a recent study, I showed that a large
portion of the performance differences that are often attributed to CEOs might in fact be due to
chance. In a recent article, Quigleyand Grafn argue that my conclusions can be avoided if more
advanced methodological approaches are applied. Here I show that this is not the case, in fact
if more realistic assumptions of how chance can affect rm performance are made, the effect of
CEO leadership is almost indistinguishable fromthe effect of chance, independent of the estimation
methodology. Copyright © 2016 John Wiley& Sons, Ltd.
INTRODUCTION
The question of how important CEOs are for
explaining performance differences between rms
has been the focus of a long debate in strategic
management (e.g., Lieberson and O’Connor, 1972;
Mackey, 2008; Quigley and Hambrick, 2015;
Thomas, 1988). In my 2014 article “The use of
variance decomposition in the investigation of the
CEO effect: How large must the CEO effect be to
rule out chance?” I contributed to this debate by
showing that a large portion of the so-called “CEO
effect” (the amount of variance in rm performance
that can be attributed to CEOs), as it was measured
Keywords: variance decomposition; CEO effect; chance;
sources of performance heterogeneity; CEOs
*Correspondence to: Markus A. Fitza, Department of Man-
agement, Mays Business School, Texas A&M University, 420
Wehner Building, College Station, TX 77843-4221, U.S.A.
E-mail: markustza@tamu.edu
The author is also a permanent visiting Professor at the Faculty
of Business and Law, Universityof Newcastle, Australia.
Copyright © 2016 John Wiley & Sons, Ltd.
by previous variance decomposition studies, was
in fact caused by chance effects. I argued that after
industry, year, and rm effects are controlled for,
a rm’s performance has at least two remaining
components, (1) performance due to the CEO’s
abilities and (2) performance caused by chance
events, encompassing luck and random inuences.
A proper method to determine how much of the
performance differences between rms are due to
the inuence of CEOs should not attribute such
chance effects to the CEO, since by denition such
effects are completely out of the control of the
CEO and thus should not be used to determine how
much CEOs matter.
To showhow past variance decomposition analy-
ses attributed chance effects to the CEO I created a
dataset of rm performance in which I left the struc-
ture of the data intact (rms, industries, etc.) but
replaced real rm performance with random noise
(a set of Gaussian distributed random numbers that
are independent of each other) which represented
the chance element in a rm’s performance. Using

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