A holiday toy drive.

• Position: Magyar Bank - Brief article

[ILLUSTRATION OMITTED]

Community Service; Runner-Up; Asset Size: Under $500 Million

ABAMN Financial Marketing Awards

Institution: Magyar Bank, New Brunswick, N.J.

The bank agreed to sponsor the annual holiday party for Children's Specialized Hospital, the nation's leading pediatric rehabilitation hospital. The hospital was moving into its new facility in New Brunswick and needed assistance in establishing its name in the community--while also providing the hospital's children with an event that would make their holiday brighter.

The bank reached out to numerous partners throughout the community to put together a toy drive for the children staying in the hospital during the holidays. The bank partnered with the local radio station and promoted the toy drive on air for a period of three weeks. In addition, Magyar reached out to local leaders and asked them to record a spot that was aired on the radio, asking for donations of new toys for the children--the list of individuals donating their time included the mayor of New Brunswick and the presidents...