Hagerty launches Digital Labs initiative for the automotive enthusiast industry.

• Position: [IN THE ASSOCIATION]

Hagerty, Inc. (HGTY) has launched Digital Labs, a strategic initiative that allows the company to quickly pivot to new products and adopt new business models while fostering a mindset of innovation.

"As a growth company focusing on many dimensions of the automotive world, innovation and digital product thinking are critical for our future," said Hagerty CEO McKeel Hagerty. "Digital labs will allow us to innovate faster, attract more talented team members and do more for our members and partners."

Among the first products launched by Digital Labs is the insurance-cost-saving Mileage Verification App. The lab also reimagined the collector favorite Hagerty Valuation Tools[R], which includes more than 15 years of pricing for 40,000 enthusiast cars, trucks, vans and motorcycles from the post-war era to present, and the enthusiast carsharing platform DriveShareTM.

"Hagerty Digital Labs is about business acceleration," said Kelly Smith, Chief Strategy Officer of Hagerty. "We are developing a...