Free gas give-away.

• Position: Branding - Kasasa.com and financial institutions to focus consumers - Kasasa.com - Brief article

Institution: Kasasa.com in conjunction with 38 local financial services institutions throughout the country

For a week this summer, 38 local financial institutions across the country banded together with a service provider, Kasasa.com, to offer free gasoline for consumers' motor vehicles.

The community banks and credit unions picked up the tab at local gas stations and pumped gas for residents to encourage consumers "to take back from banking" from the nation's megabanks.

The event was designed to highlight how community financial institution fuel their local economies.

Employees from each institution manned the event by personally pumping $20 in free gas to the first 200 local residents in each city, totaling over $150,000 in free gas to 7,600 people over the course of two days.

Kasasa.com says that it serves as a resource for consumers who desire free rewards checking...