Free gas give-away.

• Position: Branding - Kasasa.com and financial institutions to focus consumers - Kasasa.com - Brief article

Institution: Kasasa.com in conjunction with 38 local financial services institutions throughout the country

For a week this summer, 38 local financial institutions across the country banded together with a service provider, Kasasa.com, to offer free gasoline for consumers' motor vehicles.

The community banks and credit unions picked up the tab at local gas stations and pumped gas for residents to encourage consumers "to take back from banking" from the nation's megabanks.

The event was...