A feasibility test for corporate vision

• Date: 01 September 1999
• Published date: 01 September 1999
• DOI: http://doi.org/10.1002/(SICI)1099-1697(199909/10)8:6<335::AID-JSC442>3.0.CO;2-7
• Author: Martin Johnson

Martin Johnson

General Manager, Pasque Hospice, Great

Bramingham Lane, Luton, Bedfordshire LU3 3NT

A feasibility test

for corporate

vision

.The ®ndings of research into

corporate vision in the foundation of

the modern hospice movement in

Britain are reported.

.A de®nition of corporate vision is

offered.

.Means of establishing the relative

feasibility of visionary projects are

explored.

.Measures relevant to feasibility are

identi®ed.

.Attitudes of hospice founders

towards ®nancial targets and

leadership patterns are shown to be

counter-intuitive.

.A test based on application of these

®ndings is assembled, showing an

indication of feasibility, and a

correlation between the test scoring

and time to completion.

.The only known example of a failed

hospice is well separated from those

which have succeeded.

.The application of the test to two

later projects is discussed, and

predictions made about feasibility

and possible completion dates.

Copyright #1999 John Wiley &

Sons, Ltd.

Copyright #1999 John Wiley & Sons, Ltd. Strategic Change, Sept±Oct 1999

Strategic Change

Strat. Change,8, 335±348 (1999)