Explore Asheville invested $1.3 million in ads and other expenses to become the official tourism partner of the U.S. Open tennis tournament in New York.

PositionWEST: ASHEVILLE

Explore Asheville invested $1.3 million in ads and other expenses to become the official tourism partner of the U.S. Open tennis tournament in New York. Television viewership of the tournament hit a record, buoyed...

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