Expert: Planning is key to effective end‐of‐year fundraising campaigns

• DOI: http://doi.org/10.1002/nba.30245
• Published date: 01 November 2016
• Date: 01 November 2016

www.nonprofitbusinessadvisor.com © 2016 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

View this newsletter online at wileyonlinelibrary.com

Email, iPhone & iPad delivery available. Call 800.835.6770 for information.

Also in this issue

Conferences & Events: Southeastern Council

of Foundations Annual Meeting, Grant Professionals

Association 2016 Annual Conference, ARNOVA 2016

Annual Conference .......................................................4

Industry News: Charity Navigator launches new

advisory service for agging questionable charities ....... 5

Nonprot Research: Study shows big social payoffs

from investments in career pathways .............................6

Industry News: Nonprots stressing over compliance

with new nance rules, regulations ................................7

Houston nonprot sector leads country, study shows ... 7

Resources: CharityHowTo.org webinar looks at monthly

giving programs, 4Good.org webinar outlines successful

sponsorship strategies, Foundation Center offers

corporate giving webinar ...............................................9

Employment Law: Legal cases that impact nonprots ... 10

News: Briefs from around the sector............................12

(See EXPERT on page 2)

University of Maryland launches

new Do Good Initiative

The University of Maryland has launched a new

initiative aimed at creating a permanent and visible

entity on campus that will become a hub of activity for

philanthropy, nonprot management, public policy,

social change and leadership. Central to the Do Good

Initiative will be the Do Good Institute, a center of

research and thought leadership in philanthropy and

social change. From orientation to graduation, the

Do Good Institute will engage the entire student body

in initiatives aimed at ensuring every student will be

informed and motivated to “do good” in their com-

munities, both local and worldwide, the university said.

In addition, the new Do Good Accelerator will

provide promising Do Good ventures—projects, non-

prots and businesses—with leadership coaching and

mentoring, creative community space, networking op-

portunities, nancial support and educational training.

And three new faculty endowments will contrib-

ute research and further support the school’s new

undergraduate major in public policy and proposed

nonprot and social change leadership minor and

focus, the university said.

The initiative is expected to attract upwards of $75

million in initial funding from individual and family

philanthropy, state funding, corporate and founda-

tion grants and university resources.

The ultimate goal, the school said, is to leverage

philanthropy and leadership to “transform idealism

to impact through rich learning experiences built on

real-world application.”

For more information on the initiative, visit http://

dogood.umd.edu. ■

Expert: Planning is key to effective end-of-year

fundraising campaigns

to engage with your donors, show them what their

previous gifts have done and give them the oppor-

tunity to impact the lives of your nonprot’s clients

The end-of-year giving season is still a couple

months out, but most nonprots should already have

a good idea of how their fundraising campaigns will

look—and what resources will be needed to make it

successful. However, some organizations—especially

smaller nonprots—might still be in the planning

stage, wondering what channels they should concen-

trate on, who to target and what sort of expectations

they should set for themselves. For answers to these

questions and more, Nonprot Business Advisor

spoke with Connie Poulos of Network for Good,

who routinely writes blog posts for that organiza-

tion’s website detailing fundraising strategies.

Q: In your blog posts, you recommend planners

visualize the ideal results they hope to get from the

campaign—a specic dollar amount plus broader

goals like expanding donor base, etc. Why is it im-

portant to map out these broader campaign goals?

A: Your year-end campaign isn’t just about raising

money. The year-end giving season is an opportunity

Vol. 326 November 2016