Expected versus Ex Post Profitability in the Cross‐Section of Industry Returns

Date01 June 2019
AuthorAndrew Detzel,Jack Strauss,Philipp Schaberl
Published date01 June 2019
DOIhttp://doi.org/10.1111/fima.12231
Expected versus Ex Post Profitability in
the Cross-Section of Industry Returns
Andrew Detzel, Philipp Schaberl, and Jack Strauss
Asset pricing theory predicts a positive cross-sectionalrelation between expected profitability and
expected returns. However, empirical studies typically use lagged ex post profitability as a proxy
for expected profitability. In this article, we use out-of-sample combination forecasts to estimate
expected industry-level operatingprofit, gross profit, operating cash flow,and net income. We then
construct real-time industry-rotation strategies based on high and low expected profitability. For
each measure except gross profit, these predicted-profitability strategies earn significant alpha
net of transaction costs and outperform strategiesbased on ex post profitability.
Numerous recent studies document that firm prof itability positively predicts the cross-section
of stock returns in North America, Asia, and Europe (e.g., Fama and French, 2006, 2015, 2017;
Novy-Marx, 2013; Ball et al., 2015; Hou, Xue, and Zhang, 2015). Motivated by this evidence,
investment companies and information providers such as Dimensional Fund Advisors, AQR, and
MCSI offer profitability-based products (e.g., Trammel, 2014; Kalra and Celis, 2016). Although
these studies all use historical (ex post) measures of profitability, the underlying theory predicts
a positive relation between expected returns and expected profitability in the cross-section. In
this article, we propose a novel method of forecasting profitability out of sample and investigate
whether expected profitability contains important asset pricing information not captured by ex
post profitability.
We estimate expected profitability with forecast combination methods to extract information
from a panel of candidate predictors. Combination forecasts are weighted averages of individ-
ual forecasts and benefit from a diversification-like effect. If the prediction errors of individual
forecasts are imperfectly correlated, combination forecasts can be more accurate out of sample
than even the best individual forecast (for a recent survey, see Timmermann, 2006). Consistent
with the diversification benefit, prior studies show that combination forecasts significantly im-
prove the predictability of economic time series such as output or stock returns out of sample
(e.g., Stock and Watson, 2004; Rapach, Strauss, and Zhou, 2010; Detzel and Strauss, 2018). By
choosing weights based on historical forecast performance, combination forecasts can also, over
time, effectively extract relevant information from a set of candidate predictors.
To use combination forecasts, aggregating individual stocks into portfolios is necessary
to obtain regular-frequency time series with low idiosyncratic noise. For our asset-pricing
tests, these portfolios must plausibly have variation in returns attributable to variation in
predicted profitability that is orthogonal to ex post profitability. Based on this criterion, we
follow Detzel and Strauss (2018) and forecast profitability of industry portfolios as opposed to
For helpful comments and suggestions, we thank Bing Han (Editor) and an anonymous referee as well as conference
participants at the 2015 FrontRange Finance Seminar.
Andrew Detzel is an Assistant Professor of Finance in the Daniels College of Business at the University of Denver in
Denver,CO. Philipp Schaberlis an Assistant Professor of Accounting in the Monfort College of Business at the University
of Northern Colorado in Greeley, CO. Jack Strauss is a Professor and the Miller Chair of Applied Economics in the
Daniels College of Business at the University of Denver in Denver, CO.
Financial Management Summer 2019 pages 505 – 536
506 Financial Management rSummer 2019
characteristic-sorted portfolios. The latter have little cross-sectional variation in returns that is
uncorrelated with the sorting characteristic (e.g., Lewellen, Nagel, and Shanken, 2010). Industry
selection is further central to many real-world equity strategies and is therefore interesting to
asset managers and investors. Value-weighted industries also have relatively low transaction
costs as they put little weight on small-cap stocks. This benefit increases the likelihood that
investors can actually capture cross-sectional patterns in industry returns.
Several of the studies cited here compare the performance of different measures of profitability
in predicting returns. Contributing to this body of research, we evaluate the performance of
expected versions of different profitability measures. Using our combination forecast methods,
we construct out-of-sample predicted-profitability measures for operating profit (OP), g ross
profit (GP), operating cash flow (CF), and net income (NI).1
Toconstruct our set of candidate predictors, we f irst include all four profitability measures given
that they are all driven bythe same underlying state variables. Our remaining candidate predictors,
which are motivated by theory and prior evidence, include: industry-level real investment, stock
returns, and book-to-market (BM) ratios, as well as the cross-sectional average (aggregate) of the
industry-level predictors and their recursively estimated principal components.
We apply our out-of-sample forecasts of profitability to construct portfolio-rotation strategies
that buy portfolios with the highest predicted profitability and short por tfolios with the lowest
predicted profitability. Testing whether these portfolios outperform asset pricing factors based on
ex post profitability assesses whether expected profitability contains signif icant incremental asset
pricing information. To ensure investorscan capture the alphas we f ind, we correct our strategies
for transaction costs and evaluate their performance using a generalized alpha that accounts for
these costs following Novy-Marx and Velikov (2016). This method involves estimating effective
transaction costs for individual stocks and applying them to our trading strategies. These strategy
transaction costs precisely capture variation in transaction costs over time and across portfolios.
FollowingHou et al. (2015), we use quarterly accounting data, which are the timeliest available,
but limit the sample period due to data availability. Data over the five-year period 1975:1–1979:4
serve as an initial training sample for our combination forecasts, and we recursively expand this
training sample each quarter to generate the subsequent quarter’s forecasts. We assess forecast
and trading-strategy performance for the out-of-sample period from 1980:1 to 2015:4.
We summarize our findings as follows. Over 1980:1–2015:4, the industry-specific, aggregate,
and principal-components-based predictors significantly predict each measure of profitability
at the quarterly frequency for each industry. On average, each industry’s prior-quarter (ex post)
profitability predicts current-quarter prof itability with in-sample R2s of 3% to 33% depending on
choice of OP,GP,CF,orNI. Adding the other industry- and aggregate-level predictor variables
increases adjusted R2s to 18% to 52%. This increase is significant at the 1% level for all four
profitability measures and nearly all industries. Similarly,adding the principal components of each
profitability measure, which captures cross-industry predictive information, further signif icantly
increases predictability for most industries’ profitability with adjusted R2s increasing to 20% to
61% on average. Overall, the in-sample evidence shows that industry-level, aggregate-level, and
cross-industry accounting and market variables forecast industry profitability.
Our choice of out-of-sample combination forecast method, discounted mean-squared forecast
error (DMSFE), assigns weights to individual forecasts that are inverselyrelated to their historical
mean-squared forecast errors (MSFEs). The DMSFE method therefore effectively extracts rele-
vant forecasting information from our set of candidate predictors over time. On average,DMSFE
1Our order in the text and tables of the profitability measures reflects the order of their introduction in the literature, with
OP, the most recently introduced, first.
Detzel, et al. rExpected versus E x Post Profitability 507
forecasts have 6% to 25% lower out-of-sample mean-squared forecast errors than a simple au-
toregression benchmark for each industry’sprof itability, depending on the choice of OP,GP,CF,
or NI. Clark and West(2007) statistics indicate that these forecast er ror reductions are significant
for 66% to 93% of industries. Thus, our combination forecasts are relatively precise estimates of
expected profitability compared to the ex post values of OP,GP,CF, and NI.
The long legs of the industry-rotation strategies based on predicted profitability earn large
average excess returns, ranging from 9.7% to 11.2% per year. Conversely, the short legs earn
2.3% to 3.5% less per year on average. With the exception of the GP-based strategies, the long
legs earn significant alphas of about 3% per year with respect to the Hou et al. (2015) model,
which includes a factor based on ex post profitability. Controlling for transaction costs reduces
this figure to 2.3% to 2.6% per year, but the statistical significance remains.2In contrast to
the long legs, the alphas for the short legs of our predicted-profitability strategies are generally
insignificant. These results are interesting given that alphas are generally stronger on the short
legs of anomaly strategies where arbitrage costs are higher (e.g., Stambaugh, Yu, and Yuan,
2012). Moreover, impediments to short selling would not prevent a real investor from capturing
the net-of-costs alphas on our strategies.
We also form long-short strategies based on ex post OP,GP,CF, and NI. In contrast to the
predicted-profitability strategies, the ex post strategies do not earn significant alphas with respect
to the Hou et al. (2015) model. Moreover, with the exception of strategies based on predicted
GP, the long legs of the predicted-profitability strategies (and the long-short strategies based
on predicted OP and CF) each earn significant alphas with respect to a four-factor model that
consists of the Hou et al. (2015) market, size, and investment factors along with our long-short
strategy based on ex post profitability. Thus, predicted profitability contains significant asset
pricing information that is not captured by ex post profitability.
Although prior studies such as Novy-Marx (2013) and Ball et al. (2015) find differences
in how well the ex post version of each metric predicts the cross-section of returns, we find
that performance is qualitatively similar for strategies based on predicted OP,CF, and NI.In
contrast, strategies based on predicted GP perform similarly to those based on ex post GP.
This is not surprising given that GP—revenues minus cost of goods sold (COGS)—omits time-
varying expenses such as sales, general, and administrative, and is the most persistent measure
of profitability. Hence, industries with the highest GP typically have the highest expected GP as
well. This finding is also related to Kisser (2014), who finds that the gross prof itability premium
is largely driven by persistent differences in operating leverage. Firms with low variable costs
such as low COGS will have persistently high operating leverage and GP, all else equal.
The main contribution of this study is to evaluate the role of expected profitability in the
cross-section of returns. Our study is related to Detzel and Strauss (2018) who use combination
forecasts to predict industry returns out of sample with the cross-section of industry BM ratios
and form trading strategies based on these predicted returns. In contrast to their study, we use
a different set of predictor variables with a different economic motivation and sort industries
based on predicted profitability, not predicted returns. This study is further related to the broader
literature that tries to forecast stock returns out of sample (e.g., Goyal and Welch, 2008; Rapach
et al., 2010; Kelly and Pruitt, 2013). Rather than predict returns, we predict profitability out of
sample, which results in cross-sectional variation in expected returns.
This article proceeds as follows. Section I explains the theoretical importance of expected
profitability. Section II describes our data and combination forecast methods. Section III presents
2The reductions in alpha from correcting our strategies for transaction costs are not large because of the relatively low
cost of trading value-weighted industries compared to trading the Hou et al. (2015) factors.

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