Evangelists and purple cows.

• Author: Marlin, Brenda
• Position: Marketing edge

Sometimes we need fresh perspectives to generate new, marketing ideas. In this issue of Marketing Edge, we feature a couple of idea starters. One is an article written by Jackie Huba, one office keynote speakers at this year's ABA Marketing conference. Huba believes that turning your customers' into evangelists for your organization is one of the keys to business success.

How about creating a "purple cow" as well? Cows of odd color are the subject of a new book written by marketing guru Seth Godin. The book is entitled, "Purple Cow, Transform Your Business by Being Remarkable." I spoke recently with it bank marketer who says he is so enthralled with the principles taught by Godin that he is having his entity marketing department graze through the pages of his book. Marketing Edge...