Enlist board's help with end‐of‐year fundraising campaigns

• Published date: 01 November 2020
• DOI: http://doi.org/10.1002/nba.30867
• Date: 01 November 2020

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Vol. 374 November 2020

Enlist board’s help with end-of-year fundraising

campaigns

With Giving Tuesday just around the corner, kick-

ing off the year-end giving season for 2020, nonprots

should keep their boards busy supporting fundraising

campaigns to help ensure the nancial health of the

organizations they’ve dedicated their time and effort

to throughout the year.

Many board members—just like the general pub-

lic—aren’t aware that charities rely on end-of-year

fundraising for the bulk of their cash donations for

the year. In fact, the typical nonprot can expect to

bring in up to a third of their annual fundraising

revenue just in the month of December alone. Start-

ing with Giving Tuesday, which takes place on the

Tuesday after Thanksgiving, the nal six weeks or so

mark a crucial period for nonprots, which often have

multiple campaigns running, targeting different do-

nor groups through different channels and mediums,

and each offering different ways that board members

can contribute their time, money and connections to

help out the effort.

According to noted international fundraising ex-

pert Gail Perry, board members have a role to play

Also in this issue

Conferences & Events: CASE European Summit;

2021 ANA D.C. Nonprot Conference; Nonprot

Leadership Alliance’s Elevate 2021 ................4

Industry News: Look to insurance carriers for help

during pandemic, economic crunch ................5

Nonprot Research: Giving for COVID-19 relief tops

prior disasters, but gaps remain ...................6

Industry News: Groups call for expanded mandatory

payout requirements for foundations, DAFs .........7

2020 sees increased volunteerism, LinkedIn data

suggest .......................................7

Resources: Charityhowto.com webinar shows

Instagram tips; Webinar tackles ethical storytelling

in fundraising; Candid offers intro class on proposal

writing .......................................9

Employment Law: Legal cases that impact nonprots . 10

News: Briefs from around the sector .............. 12

Blackbaud faces class action

suit over data breach

Blackbaud Inc., a leading provider of software

solutions to the nonprot sector, is facing a class

action lawsuit after the company reported a ran-

somware attack and data breach that affected

numerous nonprot organizations, schools and

health care companies that had hired the company

to manage their data and servers using Blackbaud’s

cloud computing software.

A reported by Classaction.org, a nonprot legal

service site that tracks corporate lawsuits, the class

action claim argues that organizations impacted by

the data breach are now at a heightened risk of iden-

tity theft and fraud, which they attribute to negli-

gent conduct on Blackbaud’s part. The suit claims

Blackbaud failed to adequately safeguarding the

private, highly sensitive information of thousands

of donors, patients, doctors and students.

“In particular, the Private Information was

maintained on Defendant’s computer network in

a condition vulnerable to cyberattacks,” the lawsuit

alleges. “Upon information and belief, the mecha-

nism of the cyberattack and potential for improper

disclosure of Plaintiff and Class Members’ Private

Information was a known risk to Defendant, and

thus Defendant was on notice that failing to take

steps necessary to secure the Private Information

from those risks left that property in a dangerous

condition.”

Blackbaud has admitted that a subset of data

was compromised during the attack, but claimed

that it protected the most critical information on

its servers— namely, Social Security numbers and

credit card and bank account information—from

the cyberattackers. ■

in most of the typical fundraising strategies that

charities use at the end of the year, including:

(See CAMPAIGNS on page 2)