Early estimates show big gains for #GivingTuesday 2016

• DOI: http://doi.org/10.1002/nba.30277
• Published date: 01 February 2017
• Date: 01 February 2017

Also in this issue

Conferences & Events: Corps Network National

Conference; 2017 IMPACT Conference; DMA

Nonprot Federation’s 2017 Washington Nonprot

Conference .................................................................... 4

Volunteering: Data show U.S. volunteer rates dipping ...5

Impact Measurement: Pro bono collaborations should

be measured by outcomes, not inputs ............................6

Nonprot Research: Foundation leaders acknowledge

lack of progress in addressing social challenges ............ 7

Poll: A quarter of Americans plan to increase

charitable giving after Trump win ................................. 7

Resources: Foundation Center webinar offers tips for

avoiding nonprot burnout; Webinar looks at keys

to successful email campaigns; 4Good.org webinar

examines effective grantseeking strategies .....................9

Employment Law: Legal cases that impact nonprots ... 10

News: Briefs from around the sector............................12

www.nonprofitbusinessadvisor.com © 2017 Wiley Periodicals, Inc., A Wiley Company • All rights reserved

View this newsletter online at wileyonlinelibrary.com

Email, iPhone & iPad delivery available. Call 800.835.6770 for information.

(See GROWTH on page 2)

Early estimates show big gains

for #GivingTuesday 2016

Preliminary numbers reported by over two dozen

giving platforms show that #GivingTuesday 2016

broke records, eclipsing the prior year’s donation

totals by a wide margin.

According to the #GivingTuesday Data Project by

92Y, which compiled donation data from a total of 28

donation-processing groups—including Abila, Ben-

evity, Blackbaud, Bloomerang, DonationXchange,

DonorPerfect, DonorsChoose, Movember, Network

for Good, PayPal, Salsa Labs and WePay—the unof-

cial start of the holiday giving season brought in an

estimated $168 million in online donations.

Donation estimates from most of the largest

processing platforms showed sizeable increases over

2015. For example:

• PayPal processed more than $48 million in

online donations globally on #GivingTuesday 2016,

beating the prior year’s $45.8 million. The company

processed approximately 550,000 donations, up from

512,000 in 2015.

• Blackbaud processed more than $47.7 million

in online #GivingTuesday donations, a 20 percent

increase compared to 2015. Online donation volume

grew by 31 percent compared to 2015, and 33 percent

more nonprot organizations received an online

donation on #GivingTuesday 2016 compared to

2015. Online average gift amounts exceeded $126,

and about 22 percent of online donations were on a

mobile device.

For more information, along with tools and re-

sources for planning for #GivingTuesday 2017, visit

http://www.givingtuesday.org. ■

Despite investments in tech and planning,

most nonprots lagging in fundraising growth

raising efforts.

According to Mary Jane Bobyock, it’s a good sign

that nonprots are investing sufcient resources and

Taking cues from past research showing the need

for additional investment in technology, stafng

and strategic planning, the nation’s nonprots have

made strides in these areas that experts say are

critical to successful fundraising. Unfortunately,

new challenges—including demographics and job

churn—have kept fundraising revenues stagnant for

nearly half of nonprots, according to SEI Inc., an

investment management rm.

Per the company’s recent report, “Answers to

Key Questions about Managing Nonprots,” only

54 percent of nonprots have seen their fundraising

revenues—as a percentage of total revenue—grow

over the past three years. That’s despite the fact that

61 percent said their organizations made “good”

investments in resources, technology and culture

to support fundraising success; 58 percent believe

the organization spends enough on advertising and

awareness campaigns; and over half—56 percent—

have ve or more staff members dedicated to fund-

Vol. 329 February 2017