Donor management and fundraising firm Virtuous acquires RaiseDonors

• DOI: http://doi.org/10.1002/nba.30934
• Published date: 01 February 2021
• Date: 01 February 2021

FEBRUARY 2021 NONPROFIT BUSINESS ADVISOR

7

© 2021 Wiley Periodicals LLC • All rights reserved

DOI: 10.1002/nba

Industry News

Donor management and fundraising rm

Virtuous acquires RaiseDonors

The marketplace of nonprot technology and

software is increasingly crowded these days, with

numerous companies now providing customer rela-

tionship management, donation processing, online

fundraising, and donor engagement, as well as other

services for nonprots of all types and sizes.

Recently, Phoenix-based customer-relationship

management (CRM) and fundraising platform

Virtuous announced it has acquired RaiseDonors,

a fast-growing online fundraising platform based in

Dallas, Texas. With RaiseDonors, Virtuous says it

will further enable nonprots to deliver “highly per-

sonalized and responsive giving experiences” for their

donors at a greater scale, underscoring the company’s

commitment to helping accelerate the philanthropic

community’s impact.

Nonprot Business Advisor spoke recently with

Noah Barnett, chief marketing ofcer at Virtuous,

about what the combination of these two rms can

offer nonprots.

Q: It seems that there are several other companies

that offer nonprot marketing, fundraising and CRM

services. What sets Virtuous apart from the rest?

A: Virtuous is the rst and only platform for non-

prots with signaling technology that empowers re-

sponsive fundraising. With our signaling technology,

data are automatically collected and assimilated to

intelligently suggest the next best action to effectively

engage a donor in a personalized way. This is based

on each donor’s gift history, social network behaviors,

wealth data, demographic data and other important

signals. This combined with Virtuous Automation

enables nonprots to design personalized donor jour-

neys, while ridding teams of redundant back-ofce

tasks to streamline workows.

Aside from our responsive fundraising technology,

our concierge consulting and services set us apart.

Today, nonprots need more than a vendor; they need

a growth partner to work hand-in-hand with them.

Virtuous is that partner and provides the platform,

people and playbook needed to grow generosity.

Q: Similarly, there are other companies offering

expertise and specialization in online/digital fundrais-

ing like RaiseDonors. What do they offer that their

competitors do not?

A: Where RaiseDonors excels beyond other plat-

forms is in its ease of customization and exibility—

for nonprots and donors. It also allows for extensive

customization with a powerful API and integrations

with leading CRMs like Virtuous and Salesforce,

making it easy to deliver a personalized experience

to donors. The team is investing actively in ongoing

donor behavior research to evolve the platform and

optimize conversions, and has launched responsive

and intuitive donation pages and donor engagement

tools that create a personalized experience from the

rst touchpoint to the last.

Q: How will the combination of Virtuous and Raise-

Donors service offerings benet nonprot clients? What

synergies will result? What specic challenges will be

addressed?

A: Deep listening is becoming a mission-critical

part of effective fundraising. It’s what delivers the

insights and signals to create personalized and effec-

tive donor experiences. Nonprots need the tools to

help them do this well, and at scale. The partnership

between Virtuous and RaiseDonors better equips

fundraising leaders to start listening from the very

rst touchpoint.

Through this partnership, customers of both plat-

forms will have access to tools that enable multichan-

nel campaigns: a full-stack responsive-fundraising

solution, personalized giving experiences, text-to-give

donation functionality, additional merchant and

payment processing options and concierge consulting

and services to ensure nonprots hit their fundrais-

ing goals. RaiseDonors serves as that rst activation

touchpoint to get donors into the nonprot database,

and Virtuous provides the tools to deepen engage-

ment and relationships ongoing. ■

For more information

Noah Barnett is chief marketing ofcer of Virtuous,

a nonprot CRM and fundraising platform designed to

help nonprot teams build better donor relationships and

increase impact with condence. For more information,

Barnett can be reached at noahb@virtuous.org or visit

https://www.virtuous.org.