Developing an iPad app: a word of advice.

• Position: First National Bank and Trust - Brief article

First National Bank and Trust, Beloit, Wis., gives the follow tip about developing-an iPad app--or any app for that matter: Be sure to manage your own Google-Play and Apple Developer accounts in order to maximize the marketing opportunities. It can be tempting to leave the technical stuff to your vendor, agency or core partner, but you may lose out on the wealth of information and flexibility you have in your developer accounts, such as:

* Creating and modifying key words within the store posting to align with your Search Engine Optimization strategy.

* Ensuring backlinks (links from another Web page) go to your website.

*...