Customer acquisition.
| Position | IDEA BANK - Berkshire County Savings Bank - Brief article |
Expect Exciting!
Institution: Berkshire Bank, Pittsfield, Mass.
Asset size: $4.2 billion
The goal was to drive people to the branch while supporting the bank's mantra as "America's Most Exciting Bank."
The offer consisted of giving a free Android smart phone to customers who opened a new free checicing account. The promotion was different and provided something of "real value" to customers and potential customers," says Elizabeth A. Mach, CFMP, assistant vice president and marketing officer.
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